● Research partnership opportunities within the education industry, and lead opportunity discovery meetings with small to large-sized colleges and universities. This includes conducting capabilities presentations with potential partners and providing market analysis, budget projections, and establishing performance goals.● Manage 20+ education-industry clients, handling strategic marketing placement recommendations, budget projections, campaign pacing, compliance monitoring, monthly billing, and client branding.● Manage the launch of new client lead-generation campaigns across various media products, including call-verified, warm transfer, and social media campaigns.● Compile and analyze client conversion data to determine appropriate campaign optimizations between and within media channels, and report findings and recommendations to clients.● Maintain a thorough understanding of industry trends and opportunities.

The Facility Support Contracts - Project Lead provides FSC technical support for Navy and Marine Corp installations, Navy Regions, Integrated Product Teams (IPT) and Department of Defense agencies within a large geographic area of responsibility. Project complexity ranges from the development of very small single site, single function service contracts to the development of very large multi-function, multi-site regional or Base Operations Support (BOS) contracts. The FSC PL is the point of contact (POC) between NAVFAC Southwest and the Navy, Marine Corps, and Department of Defense customers in the southwest area of the United States. The FSC PL must be knowledgeable and have a thorough understanding of facility support contracts and provide the following services:● Developed Performance Work Statements (PWS), Government Estimates (GE), Performance Assessment Plans (PAP), and other related service contract requirements.● Managed the execution, scheduling, and budgeting of projects to ensure they were in conformance with the Regional Acquisition Strategic Plan (RASP). Coordinated with other team members or subject matter experts to assure schedules, cost estimates, and strategies were accurate and executable.● Actively participated and presented in working groups, conferences, meetings, hearings, and presentations that addressed FSC product line-related issues.● Served as the communication liaison between customer activities, projects and requirements and various internal organizational components.

● Managed the creative development, asset delivery, and launch of new client campaigns, including the Smart Business Advantage and 6th Generation Core Processor campaigns, for Intel’s Small Business Marketing division.● Conducted weekly project status meetings with client to ensure accuracy and timeliness for all project objectives and milestones.● Maintained strong client relationship, and served as the main point of contact for all client requests.

● Managed 20 education-industry clients, handling strategic marketing placement recommendations, budget projections, campaign pacing, compliance monitoring, monthly billing, and content updates.● Grew client revenue by 300% in three years through existing clients and new business.● Participated in client pitches with the business development team for small to large-sized colleges and universities, and lead initial discovery calls with prospects, provided market analysis, budget projections, and performance goals.● Managed the launch of new clients across various teams in the agency including analytics, programming, paid media, and client services.● Compiled and analyzed client conversion data to determine appropriate campaign optimizations between and within media channels.● Managed the onboarding, testing, and vetting process for new education-focused call centers, which improved conversion by over 200%.● Provided leadership, training, strategy, and direction for the EDU lead generation department.

● Planned and placed $9 million in pay-per-lead online advertising for local campuses, managing campaigns with over 50 vendors.● Planned and managed $5 million budget for online lead generation campaigns for paid search, display, and email marketing.● Assisted with the management, performance analysis, and lead tracking for $15 million budget focused on traditional media channels, specifically in local TV, radio, print, outdoor, and direct mail marketing. ● Analyzed enrollment fluctuations attributed to advertising efforts, and determined appropriate media vehicles to target prospective new students.● Worked directly with campus presidents and directors of admissions on annual budgeting, deliverable goals, and campaign performance.

● Planned $12 million in traditional media for 19 local campuses, including television, radio, print, and outdoor media.● Utilized historical data to determine the least expensive and most effective media channels to target prospective new students.● Collaborated with marketing teams at the individual university locations to project and finalize annual campaign budgets.

● Placed and maintained traditional media buys with budgets in local television, radio, internet, and print media for all active accounts in top 100 Nielsen-ranked markets. ● Tracked media expenditures, projected broadcast ratings, negotiated added value measures, and posted buys at a 98% accuracy rating, ensuring proper market delivery.

● Placed and maintained traditional media buys with budgets in local television, radio, internet, and print media for all active accounts in top 100 Nielsen-ranked markets. ● Tracked media expenditures, projected broadcast ratings, negotiated added value measures, and posted buys at a 98% accuracy rating, ensuring proper market delivery.

● Negotiated and purchased over $11 million in local television, radio, internet, and print media for active accounts in top 100 Nielsen-ranked markets.● Maintained record of trends and innovations that affected media buying, communicated buying progress with planning teams and clients, projected broadcast ratings, and monitored buys through the post-analysis delivery phase.