Those who do the ridiculous will achieve the impossible.With over 30 years of experience in the hotel industry, Jimmy build his career serving different international hotels as a solution provider with proven success in value creation, turning around distressed assets and making strategic investments in different challenging environments. In short, Jimmy is a game-changer.1. Proven success in turn-around business.2. Proven success in improving customer experience and revenue delivery.3. A Problem Solver with the ability to connect the dots and missing links.4. Proven ability to invest in under-valued talents to achieve targets.Solution Provider.Jimmy is strategically and analytically inclined. He can use data to his advantage and apply the right strategy to improve not only service and revenue but also profitability. As a resourceful person with strong business acumen, he had succeeded in helping many "Red Flagged" hotels by guiding his team to achieve and exceed the targets and overcome many challenges by improvising with limited financial and talent resources. Jimmy is an articulate person. He is also an independent and highly self-motivated person. He has always taken pride in his integrity and commitment to work. In short, Jimmy never gives up.Marketing is an art.Good marketing is not by chance. In his previous roles as Director of Sales and Marketing, Jimmy effectively developed a marketing plan with a creative marketing mix using his knowledge of Destination Marketing, Performance Marketing, and Digital Marketing. Esprit de corps. Some teams are built around members, some spirit. Jimmy believes strongly in developing young talents. Many of the young talents that he had discovered and groomed, had progressed to the director and managerial roles in various hotels and other industries. He enjoys sharing his experience so that his associates will progress and benefit from his enthusiasm, and along with it, cultivate a positive attitude and strong ownership. Many of them continue to excel in their roles. Carpe diem.Jimmy enjoys new experiences in life. He keeps fit by running and swimming. He had completed numerous marathons and biathlons. He is also passionate about Argentine Tango. As an active outdoor person, Jimmy has completed the Outward Bound Singapore and Australia challenge.In general, Jimmy is a seriously fun person.