I'm a solution-oriented person who focuses on users and problems. Strong believer of "ask why first", good at thinking out of the box and solving problems by data-driven mindset. With experience of leading 10+ members team to continuously hit record hit in different businesses could explain that I have a personality that is open to challenges, having good communication skills.1. Quarantine Hotel BusinessPlanned and executed from 0 to 1, all the way from recruiting quarantine hotels, traffic acquisition, customer service response, order process design all by myself, to coordinate a cross-team cooperation to assist in communication and research data to provide optimization directions, predict and quickly respond to market conditions in advance , allowing the business to generate millions of revenue within two weeks of its launch. Although it entered the market at least half a year later than other competitors, it quickly became Taiwan's largest quarantine hotel reservation platform within three months, and even became the most dominant platform in the market, with nearly 60% of all quarantine hotels in Taiwan had cooperated with us. Obtained a market share of more than 15%, and had had cross-industry cooperation such as China Airlines, foodpanda, Plaza Premium Lounge, etc., to fully demonstrate the ability to lead a team of more than ten people from 1 to 100.2. SEO ProjectOptimized the most relevant keywords for accommodation, homestays and other accommodation in the major cities of Taiwan, Japan, Korea and Thailand to the top 3 SERP, outperforming internationally renowned OTAs such as Booking and Agoda. After that, we created the most relevant topic pages for tourism, such as tourist attractions and must-buy of Taiwan, Japan, Korea, and Thailand, and optimized those keywords to the top 3 SEO rankings, outperforming competitors such as KKday and Klook. In addition, we also independently operate blogs to occupy more exposures for the same keywords, so that resources can be improved each other to achieve better SEO performance.3. Camping BusinessIn the initial stage, I only led a three-person team but increased the original camping performance by 150% in a month. By analyzing the audience and reaching out to them through different strategies, and using the O2O model to deepen the relevant audience's understanding of the brand, the revenue of the business has gradually established an exclusive threshold.
獨角獸股份有限公司
View- Website:
- unicornskincare.com
- Employees:
- 18
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Chief Operating Officer And Marketing Lead獨角獸股份有限公司 -
Chief Operating Officer & Marketing LeadUnicornskincare Inc. May 2023 - PresentTaipei CityLed the team to readjust operations and marketing plans, and reorganized the company's infrastructure and effectively reduced losses.【Operations Lead】Increased the net profit from -20% to -1% within half a year by reallocating overall budget, including reduced the system cost by 46% and increased gross margin by 11%. Also made colleagues across the company to align operational performance by building dashboards.【Marketing Lead】Led members to rearrange campaign, CRM, media buy, SEO, etc., and raised ROAS by 56%. -
Bu Head & Growth Marketing LeadAsiayo Mar 2020 - Feb 2023TaipeiThrough the evaluation of existing resources, strategic planning, and rapid trial and error, I find suitable angles to enter the market in the shortest time, and break the record high of revenue couple of times. At the same time, I monitor the costs of marketing, operation, and personnel to maximize profits.【Quarantine Hotel Business】Initiated the project from stage zero to one, I planned and designed the process all by myself, executed and continuously optimized it, and all the way to manage a project team of dozens of people now. The project had quickly grown from stage one to a hundred, and within three months, it became Taiwan's largest quarantine hotel reservation platform, established the market barriers and steadily brought in hundreds of millions of revenue per month.【Camping Business】After leading a small team to take over the camping reservation project, through market analysis and planning a growth strategy, the revenue has doubled within a month, and steadily brings in millions of dollars per week. -
Seo & Marketing SpecialistAsiayo Mar 2017 - Mar 2020Taipei【SEO & Content Marketing】Through systematic strategic planning, the theme and context of content marketing articles are matched with the structure of SEO, so that the benefits can exert greater influence, bring in traffic and revenue all at once, and even establish a stable and low-cost traffic source for the company.I've optimized the keywords of accommodation, homestays and attractions in major Asian countries/cities to the top 3 SERPs, outperforming competitors such as booking.com, Agoda, KKday, and Klook and more.【SEM & Facebook ads】Through planning A/B testing, come up with the most effective placements and materials for each theme, and set each ROAS standard according to different categories of products. Under the 7-day click attribution model, the best ROAS can be as high as 200+.【APP download project】APP downloads growth substantially from 1000/week to 10,000/week, by operating the traffic from each channel and using tools from the third-party. -
Marketing InternBusiness Next Media Corp. Jul 2016 - Feb 2017Taipei CityEvent planningPlan a monthly offline gathering, from deciding the theme of the event, inviting speakers, to the pre-warming of the event, publicity and ticketing one-stop planning and execution, and communicate with the attendees at the offline event.Editorial writingInterviews with 1 to 3 groups of new start-up teams every week to understand their entrepreneurial history and product characteristics, and turn it into content articles, which not only allows the new start-up teams to gain more exposure opportunities, but also allows their business model to be more aware in various industries.
Jimmy Lin Skills
Jimmy Lin Education Details
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政治大學
Frequently Asked Questions about Jimmy Lin
What company does Jimmy Lin work for?
Jimmy Lin works for 獨角獸股份有限公司
What is Jimmy Lin's role at the current company?
Jimmy Lin's current role is Chief Operating Officer and Marketing Lead.
What schools did Jimmy Lin attend?
Jimmy Lin attended 政治大學.
What skills is Jimmy Lin known for?
Jimmy Lin has skills like Data Mining, 中英雙語主持, Google Analytics, 內容行銷, 搜尋引擎行銷sem, Data Analysis, Google Ads, Google Search Console, Search Engine Optimization, Project Management, Google Data Studio, Social Media Marketing.
Who are Jimmy Lin's colleagues?
Jimmy Lin's colleagues are Waqas Afzal, Shih Hao Liu, Steven Liang, Jennifer Ho, Aaron Chen, Kai Chun Shih.
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