Director, Digital Revenue And Strategy
New York, Ny, Us
-Promoted to roles of progressive responsibility, including leading a combined strategy and operations organization of 40 people with 5 frontline managers as direct reports-Developed omnichannel client marketing strategies utilizing: Website design and development, SEO, SEM, LAT/LONG, Paid Social Media, Branded and Co-Branded Content Marketing, Audience Targeting, Display Media, Video, Mobile, Targeted Email, Native Advertising and Print-Lead Digital Strategist and head of strategy for the company, responsible for an aggregate of 250% digital revenue growth over a six-year period-Instituted omnichannel and whiteglove campaign optimization and servicing model, aligning shared corporate services with local resources-Improved client retention from 70% to >90%, with >95% retention for SEM clients-Doubled the number of $100K+ digital advertisers through analytics-driven acquisition, and client-services retention focus-Architected sustainable digital revenue strategies that delivered optimal campaign results for our clientele-Revised and simplified media pricing structure to improve pricing efficiencies across the organization. The result created a win-win-win between our ability to drive revenue, with profitability while achieving client results-Created an ongoing and symbiotic programmatic revenue strategy aligning: audience strategy, user experience, advertiser value, ad serving prioritization, yield management, and cross-platform sell through. Resulted in $1M+ increase in annual net contribution upon implementation-Member of Executive team, driving local planning, strategy and execution in coordination with circulation, delivery and content- Keynote speaker for: ORLA conference, Travel Portland and INMA. Subjects include: SEO, Mobile (Location based strategies), omnichannel attribution, audience development, database targeting, Google Analtyics and Publisher staffing strategies
