R&D, data and IA for automotive retail

Consumer behaviour prediction & marketing automation for car dealershipsCo-founder, in charge of the tech team and building algorithms.Sold to bee2link group in 2021

We adapt artificial intelligence technologies to physical retail stores to predict purchasing behaviour.Editor of maprochaineauto

Startup mentor during the first season at Shortcut - H7 Lyon. My specialty was B2B, scale and AI.

> Fields : Entrepreneurship, Design Thinking, Code, Artificial Intelligence> 205+ hours : Taught to students from various programs - from first-year students to executive education> Other schools : Sup de pub, Digital Campus, Corporate workshops

Creating connections between businesses, the tech ecosystem and emlyon business school.> Definition of research axes and B2B offer for the Data R&D Institute Research Chair (IA and Data) > Fundraising and partnerships with digital companies > Implementation of training & recruitment events around digital

CODAPPS is a free course offered by EMLYON Business School and is designed to bring participants from zero coding skills to the creation of native, cross platform mobile applications.

Automated analysis of consumer behavioral patterns for several Fortune 500 brands in order to optimize their product launch on Amazon:> Machine learning & Predictive algorithms> Quantitative and qualitative marketing research> Consumer behaviour analysis

Observed and analyzed consumer behavior patterns towards new products for clients, including fortune 500 companies, leading to informed launch decisions. > Quantitative & Qualitative Marketing Research> Consumer Behavior> Machine learning & Predictive analytics

6ème circonscription du Rhône.

> Improved customer experience and data collection> Optimization of web, email and SMS campaigns > Data analysis of +45,000 loyalty cards (Python, SciKit Learn) Result: Prediction algorithm of the player profile (+92% loyalty cards creation - Jan. 2017 vs 2016)

hency takes you to the best houseparties or help you organize one and make money!> Product design with a team of 5 people> Selected in emlyon incubator, Websummit 2015 & Lyon Startup> Growth from 0 to 2,777 members in 21 days http://hency.com

CMK intern in Procter & Gamble's Lancy Innovation Center. This deartment serves as Research & Developpement for Marketing.> Measured the impact of emotional advertising in decisions> Identified the links between fashion & laundry purchasing drivers in 7 markets> Optimized the innovation & advertisement design process to maximize ROI

- Supervised an average of 40 associates per day (~400 associates in total)- Overseeing replenishment of stocks and movement of goods (~120 items/hr)- Optimization of space and products layout in the storeResult : Trained and developed the skills of +100 associates

- Identification of international students underlying needs- Designed a concept and a promotional strategy based on those findings- Recruiting, Training and Managing a team of promoters (~20 associates)- Developing a viral communication tool with the Facebook Graph APIResult : £147,000 turnover out of 32 events

- Organization of a targeted contest in order to attract early-adopters- Analysis of the customer’s purchasing process- Tailor-made POS material in order to increase impulsive purchasesResult : 14,7% increase of the average basket

Durant ce stage de 2 mois, j'ai pu réaliser diverses missions dans le conseil en Marketing telles que :• Analyses webmarketing et référencement de sites internet.• Elaboration d’un plan de communication.• Elaboration d’un plan de stratégie.• Préparation d’un concours à audience nationale.

Agé de 15 ans, j'ai entrepris de concrétiser un concept encore inédit pour l'époque : Un jeu concours offrant une Wii au participant ayant parrainé le plus de candidats au concours.En donnant naissance à cette idée, j'ai acquis de nombreuses compétences :• Apprentissage en autodidacte des languages de programmation web essentiels à la réalisation de sites internet (PHP, MySQL, Javascript, AJAX, HTML).• Optimisation du référencement (SEO)• Initiation à la gestion et au marketing• Mise en place de stratégies de croissance disruptives (Growth Hacking)• Développement de partenariats, démarchage et négociation avec les annonceurs.> Résultat: Plus de 10 000 membres et 5 millions de pages vues en 5 mois.