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Jimmy Ghazal is a communications expert with over 25 years of experience in Branding, Advertising, Content, Publishing, Digital Innovation, Policy, and Political Advisory. Jimmy worked on iconic international projects in Retail, F&B, Sports, Fashion, Banking, Telecom, TV, Media, Culture, Tourism, Governmental, and Political. He has received multiple industry awards; his work has been published and recognized internationally.After many years with agency networks, Jimmy founded IDENTUS, a creative, business, and innovation-based advisory based in France, specialized in enhancing brand experiences, perceptions, and performances.Jimmy is also the founder of MINDLAB, an innovation academy that offers specialized professional workshops, training programs, and public seminars customized for professional, business, and academic needs.Jimmy Ghazal is a seasoned public speaker and lecturer presenting at international conferences and events. He has been actively promoting the notion of “Experience is the new Marketing” as the challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions. Jimmy serves as an advisor to many brands and public figures, he is a mentor in the tech startup ecosystem and an occasional innovation/communication blogger. In the academic realm, Jimmy is a university instructor teaching Branding, Communication, and Entrepreneurship. He serves on advisory boards for various higher-education institutions.
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FounderIdentus 2018 - PresentFranceIDENTUS is a creative brand advisory specialized in enhancing brand experiences, performances, and perceptions; by innovating transformative business solutions, and crafting strategic communication & image programs; be it for institutions, corporate clients, or public figures.
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FounderMindlab 2018 - PresentFranceMINDLAB is an innovation academy that offers specialized professional workshops, training programs, and public seminars customized for professional, business, and academic needs -
Senior Executive AdvisorLe Charcutier 2017 - PresentContributing to the growth of the brand to become one of the leading and most established Lebanese retailers. Le Charcutier is a 100% Lebanese owned family business. It started as a small grocery store back in 1953. Le Charcutier grew into 19 branches across Lebanon with an extended family of more than 1700 individuals. -
Faculty Advisory BoardNotre Dame University - Louaize (Ndu) Nov 2018 - PresentMember of the advisory board for the Faculty of Architecture Art and Design (FAAD) at the Notre Dame University-Louaize (NDU) -
Instructor | Media EntrepreneurshipLebanese American University 2018 - Dec 2023Covering the principles of entrepreneurship by selective mixing of key business and media disciplines and skills such as personal branding, business strategy, marketing, communications, branding, creative thinking, mind-mapping, and information architecture.Students learn how to package, brand, and present themselves and their products, identify successful ideas and opportunities, transform them into market-ready products or ideas, research market needs, map out content findings, create the content architecture, map out experience and interface (UX / UI) and draft the communications, content and media strategies. -
Instructor | Branding & Communication StrategyAmerican University Of Beirut 2015 - Dec 2022Covering today’s branding challenges and discussing in depth how brands should be built and how they operate in the digital and mobile era. Students learn the basics of: Naming, Brand Architecture, Brand Pillars, Brand Pyramid, Tone of Voice, Brand Guidelines, Building Emotional Brands, Brand Ambassadors, Brands on Social Media -
Innovation DirectorM&C Saatchi Mena 2014 - 2017In charge of the digital thinking, strategy, design and implementation across all group companies, guiding more than 300 employees into the digital era. Constantly pushing the team to innovate and create innovative out of the box solutions, be it to answer a business need or to better the positioning and perception of the brand.In my daily work with clients, I was acting as a communication and strategic consultant helping them reach their business objectives. Internally I was always working with and leading teams from the various disciplines: creative, content, media, publishing, technology and business.M&C Saatchi MENA (Middle East & North Africa) is a communications agency, part of the M&C Saatchi worldwide network. Established in Beirut in 1992, the agency has grown to be a full service integrated communications company, setting a creative standard in the region that has earned it a leading position and over 70 local, regional and international awards so far; to name a few 2 Cresta Awards, 3 Epica Awards, Cannes Finalist in the TV category… -
Digital DirectorMercury 2012 - 2017We realized that at the heart of everything we do in communication, lies the content. Given that most platforms are connected, there was a need to create an entity that specializes in developing and producing contextually relevant multimedia content (editorial, film, music, TV, books, online, mobile games and apps) to be consumed on all types of screens: TV, web and mobile.I was in charge of setting up and managing the operation of newly created digital content entity. One of the most interesting challenges I encountered during that period was on the HR front, I created and nurtured a new breed of talents and positions such as Content Mapping, Information Architecture, Interactive Journalism, and User Experience/Journey.Mercury is a multimedia content house producing contextually relevant and culturally meaningful content. -
Head Of Digital OperationsMercury Media (M) 2012 - 2014Mercury ventured in the publishing arena via M media. I was in charge of the setup and operation of the business, the platform and the teams across the various disciplines: content, design, and technology. M media created and published a cross-media blend of cultural content from Lebanon and the region such as Ziad El Rahbani’s “Binnesbeh La Boukra Shou” and “Film Ameriki Tawil”; Bashir, the president App and web documentary, and various Lebanese film productions.M offers cross-media blend of content from Lebanon and the region in a unique online distribution experience. -
Head Of Digital OperationsNow News 2012 - 2013I was in charge of redesigning, restructuring, setting up a new editorial workflow for both English and Arabic sections, and relaunching the website with a new and enhanced experience in terms of look and feel, technology and interactive multimedia reporting. NOW (previously NOW Lebanon) the leading news source on Lebanon was acquired by the group in order to expand its editorial footprint. NOW news offered News Reports, Features, Special Reports (Spotlight) and Interviews, in addition to analysis of major developments in Lebanon, Syria and the rest of the Middle East. NOW picked up a WSA award for best news app in 2014. -
Head Of Digital OperationsQuantum Communications S.A.L Jan 2009 - Dec 2011Quantum Communications is a premium policy and strategic communications advisory firm specialized in institutional and corporate transformational communications, consulting, media and consumer research and forecasting, online communications, public relations.Throughout this period I have contributed to the creation and maintenance of several strategic regional programs. -
Head Of DivisionFusion 2009 - 2011After championing the multimedia element, the plan was to grow bigger. Together with “M&C Saatchi” and Quantum its holding organization, I established “Fusion” as a specialized digital division that designs, develops and consults on leading digital projects in the region (web, mobile, Interactive screens, online reputation management, social media engagement, experience games, motion graphics (TV & Film) and content.In under two years I have grown “Fusion” from a 3 man team into a 30 people operation. This success led to the merger of both “Fusion” the digital entity and “Cube” the CGI entity into one bigger full service digital/content operation under a new brand name “Mercury”. -
Instructor | Multimedia DesignUniversity Of Balamand 2009 - 2011Creative Thinking and Strategy, Branding, Digital Design, Motion Graphics -
Head Of Digital & MultimediaSaatchi & Saatchi 2006 - 2009Equipped with several years of branding experience, recognizing the importance and shift towards supreme digital and interactive communication, I proceeded to successfully lead the agency in a short time to become a regional leader in this new media industry and collect multiple industry awards along the way. I contributed in creating well recognized and awarded digital campaigns for clients such as P&G’s Head & Shoulders and Crest, Kunhadi, Beirut Duty Free, Zain, ABC, Picon, UNDP, AUBMC, and Emaar. -
Senior DesignerBrand Central 2002 - 2006As a branding specialist, I was responsible for creating corporate and visual identities for some of the most iconic brands in the corporate and public sector across the MENA. My portfolio includes work across various disciplines: National Branding: Goverments of Iraq and Lebanon / Institutions: Lebanese Ministry of Finance and Interior, Unrwa / Media: Aljazeera TV, Alhurra TV, Abu Dhabi TV, AlBalad Newspaper, OTV, NOW, MTV, and LBCI / Tourism: Le Royal Hotel, Beittedine Festival / Telecom: Zain, mtc touch as well as various banking and corporate clients. In addition to design, work I was an Arabic typography expert creating customized arabic typefaces for many of our clients (i.e. Aljazeera TV, Alhurra TV, Abu Dhabi TV, Albalad newspaper, mtc touch, MTV). My Typography work was recognized and published in “Arabic font Specimen Book” also published in the world renowned “Creative Review Type Annual” publication.
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Graphic DesignerSelf Employed 1999 - 2002As a fresh graduate, I worked as a freelance designer on various projects. Most noticeable was the creation and implementation of a full identity system for the biggest Lebanese supermarket chain “Le Charcutier” (Aoun). The identity revamp was implemented nationwide and was internationally recognized in a publication (Rockport) “Worldwide Identity” as one of the best worldwide identities from among 40 countries. I have been their brand consultant ever since.
Jimmy Ghazal Skills
Jimmy Ghazal Education Details
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Graphic Design And Visual Communication
Frequently Asked Questions about Jimmy Ghazal
What company does Jimmy Ghazal work for?
Jimmy Ghazal works for Identus
What is Jimmy Ghazal's role at the current company?
Jimmy Ghazal's current role is Communication Expert, Media Trainer, Business Advisor, University Instructor.
What is Jimmy Ghazal's email address?
Jimmy Ghazal's email address is ji****@****ail.com
What is Jimmy Ghazal's direct phone number?
Jimmy Ghazal's direct phone number is +961713*****
What schools did Jimmy Ghazal attend?
Jimmy Ghazal attended Notre Dame University - Louaize (Ndu).
What skills is Jimmy Ghazal known for?
Jimmy Ghazal has skills like Advertising, Digital Strategy, Social Media, Strategy, New Media, Integrated Marketing, Multimedia, Digital Marketing, Corporate Identity, Public Relations, Online Marketing, Typography.
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