Oversight responsibilities for strategic planning, business development, marketing and communication, government relations, community and corporate outreach, and community benefit activities for $2.6B health system serving western Ohio.

–Executive responsible for team of 30+ professionals that oversees and executes all marketing & communications activities for one of western Ohio’s largest comprehensive health systems.–Launched new Kettering Health (KH) brand, featuring a complete overhaul of naming and nomenclature system, visual identity, content strategy, and more. Led to statistically significant improvements and all-time highs in first year post rebrand for key metrics including awareness (6.3% increase), recall (19.5% increase), net promoter score (49.2% increase), and loyalty (4.9% increase). –Developed the Be Your Best tagline and comprehensive advertising campaign, which was recognized by the Aster Awards as one of the top 5 marketing campaigns in the nation and named a “Best in Show” by the Healthcare Ad Awards. –Negotiated the agreement to make KH the Official Healthcare Provider of the Cincinnati Bengals, which in the first year significantly enhanced the organization’s reputation, fostered employee engagement, and opened new philanthropic opportunities. Across all partnerships between US-based professional sports and health systems, KH and the Bengals had the highest social campaign engagement (1.7 million).–Serves as the system’s Public Information Officer for all crisis situations, highlighted by leading the internal and external messaging strategy throughout the Covid-19 pandemic. –Significantly improved digital engagement across all channels, highlighted by a 23% increase in website visitors, 4.6 Google Star-Rating average across all hospitals, and ~500,000 public Facebook engagements – nearly double that of any other regional health provider and on par with some of the most prominent systems in the nation. –Enhanced marketing and communication department’s engagement and retention rates by aligning resources with organizational strategy, emphasizing a culture of accountability, intentionally investing in professional development, and prioritizing internal staff promotions.

–Responsible for the day-to-day operations and strategic direction for marketing, internal communications, public relations, digital strategy, creative services, event strategy, and related activities. –Spearheaded the approach to build Kettering Health’s new brand, which included internal and external research, ROI projections, and creative development to gain leadership buy in and resource allocation. –Stood up the communication infrastructure to provide 24/7 support for the system’s physical and virtual incident command centers during the Covid-19 pandemic–Overhauled the system’s digital infrastructure and content strategy, which included building a new website, realigning social media channels to enhance engagement, and driving online reputation. –Restructured marketing and communications function to align system-level strategy with local hospital and facility needs.

In January of 2008, while still a senior in college, I was hired as a columnist for the Adventist Review. My column has been entitled "Introducing the Why. The concept was something my college professor Chris Blake and I came up with while eating lunch at Valentino’s in Lincoln, Nebr. The premise was – and is – simple. Modern Christianity is too often characterized by outward appearances and fleeting emotions. Each month, my goal is to sift through the top-soil and get to the core of what it really means to walk with Jesus.Over the years, I’ve shared my thoughts on why we pray and go to church, why we care about justice, and how studying the life of Christ answers a lot of our questions – if we’re truly open to the answers. In addition to my monthly columns, I have published three cover stories centered on ways to retain young adults in the Adventist church. I have also written for Adventist World, including a feature on my trip to Haiti after the 2010 earthquake. My goal as a writer is "to tell powerful stories that inspire people to practical action." God is the real author -- I'm just the hand typing.

– Oversee marketing strategy and creative development for Adventist Health Glendale, Adventist Health White Memorial, Adventist Health Simi Valley and the Adventist Health Physicians Network (featuring 30+ ambulatory clinics)– Improved consumer awareness for the Southern California Region by 14% (a statistically significant increase) in first year– Transitioned local hospital-based marketing/communications teams to a 15-member regional structure with the purpose of enhancing efficiency, standardizing processes and creating brand synergies – Facilitated rebranding efforts across the Region, which included name changes and new common visual identity– Serve as a member of the Adventist Health Brand Governance Council, the decision-making body for all system marketing and communications initiatives

– Improved top-of-mind awareness and consumer preference to best in market, achieving the NRC Most Preferred Hospital Award for multiple years– Executed the strategy and production for multi-channel marketing campaigns that enhanced service line volume and preference – Created mission-driven internal communication efforts that improved employee engagement from 3.69 to 4.13 (Gallup Grand Mean)– Served as the public information officer for all media coverage, generating an annual added value of $360,000 in free publicity – Successfully led the campaign for Measure H, a publicly voted ballot measure that brought Tehachapi Valley Hospital into Adventist Health – Led a team that received over 50 national healthcare marketing awards– Facilitated community benefit efforts, including the triannual community health needs assessment and community health plan – Represented the organization’s Adventist denominational affiliation by engaging pastors and developing programs with local churches

– Served as the editor of Health Matters, a multi-award-winning quarterly publication distributed to more than 70,000 Kern County homes– Created the communication campaign for SJCH’s Sacred Work initiative, which received a Judge’s Choice Aster Award, one of eight given nationally– Participated in the planning, promotion and execution of major events, including the hospital’s 100-Year Anniversary year-long celebration, GospelFest and Sacred Work Sabbath – Functioned as the project manager for new website pilot project, as part of Adventist Health’s system-wide web initiative– Implemented social media platforms and other new digital strategies – Wrote scripts and produced commercials and long-format videos