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A high performing global general manager with 25 years commercial experience in medical technology markets, inclusive of in-vitro diagnostics (molecular, microbiology, clinical chemistry & hematology), diabetes care, thermal & chemical sterilization, & consumer wound care. My experience spans high acuity clinical settings, central laboratories, point-of-care, home care & consumer. I thrive in leadership positions with scope to drive innovative customer-centered strategies in partnership with diverse high performing teams who directly impact patient outcomes. I aspire to senior GM & Executive Leadership positions in a progressive, purpose-focused organization with a strong people-centered culture.Leadership Philosophy:o Purpose-based Culture & Shared Vision o Bold Innovation from Diverse Perspective o Performance Drive by EmpowermentAchievements: 1. Commercial Excellence o Drove >$1.5BN in new revenue from COVID related launches within 12 months; POC & MDX o Scaled mature $900M business to 2x market growth rate in high share categories o Achieved market leadership in competitive diabetes category, growing to >50% SOM 2. New Product Development & Innovation o Launched MDX Lab Automation, realizing ~$60M in new product contracts within 24 months o Global responsibility for extending serviceable market from $1.4B to $3.3B through innovation o Currently developing low-acuity strategies to access underserved CxCa population of ~30% 3. Operational & Supply Chain o Drove organizational transformation; developed omnichannel & business analytics capabilities o Scaled business operations to drive FCA & support E2E margin expansion; +1/-1% IR target o Led matrixed team to turn ($19M) deficit into >$3M through channel management strategies 4. Product Lifecycle Management & Sustaining o Championed program to drive CX improvements; goal to leverage CX as basis for differentiation o Executed market access strategies to extend commercial payer coverage from 27 to 67% o Supported development of pricing strategies targeting >$70MM in margin improvement
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Global Leader Of Commercial ExcellenceBd Oct 2024 - PresentFranklin Lakes, New Jersey, UsGlobal responsibility for commercial excellence across the Diagnostic Solution Business Unit, inclusive of molecular, microbiology and point-of-care diagnostics. The scope of my role is full lifecycle from strategic innovation, to new product development and our commercialized portfolio. I deliver P&L impact through marketing and sales functional excellence inclusive of strategic planning, new product development, launch excellence, campaign excellence and pricing.
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Global General Manager, Core Molecular Diagnostics, Cytology, Women’S Health & CancerBd Apr 2022 - Oct 2024Franklin Lakes, New Jersey, UsGlobal responsibility for leading our $300M+ Molecular Diagnostics business focused on high throughout centralized molecular labs & cytology. We specialize in HPV, STI, RTI & Enterics assays & highly innovative instrument platforms that help to drive lab efficiencies, diagnostic experience & patient outcomes. My team and I have the honor to work with great people worldwide to deliver superior patient and clinical outcomes. Right now we are a key global partner pursuing the eradication of Cervical Cancer through strategic innovation, inclusive of At Home diagnostics and low acuity care. The scope of my role spans the entire product lifecycle from upstream ideation, innovation and new product development to management of the commercialized portfolio globally.
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Vice President Marketing, Diagnostics (Molecular, Microbiology, Clinical Chemistry, Hematology, Poc)Bd Oct 2019 - Apr 2022Franklin Lakes, New Jersey, UsI had the unique opportunity to lead the US marketing organization through a time of considerable change as 2 business units merged to form 1 $1.8B US business and then faced the global crisis that was the COVID-19 pandemic. During this time I restructured the team to drive strategic and operational alignment to our global platform structure. In doing so I overhauled my marketing leadership team, with talent from internal and external sources, and created a flat but wide operating structure to drive executional rigor and decision making close to the customer. This saw the flow of new capabilities into the team such as strategic marketing, consumer marketing, sales process excellence and business analytics. The team was able to drive incredible outcomes for the business and the patients we serve. This included +$1.5B in new revenues.
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Marketing & Commercial Excellence Vp, Preanalytical Solutions (Ivd, Clinical Chemistry, Hematology)Bd Mar 2018 - Sep 2019Franklin Lakes, New Jersey, UsPromoted with extended responsibility for both US marketing & business analytics. I advanced my readiness for General Management with a greater focus on the operational and supply chain aspects of the business, specifically leading the business through a complex backorder to overcome a budget deficit of ~$19M and deliver +$3M in over-performance. Proven track-record of leading cross-functional teams in a highly matrixed environment. The capabilities, skills and experiences gained during this time elevated my readiness for VP level positions.
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Director, Us Marketing, Preanalytical Solutions (Ivd, Clinical Chemistry, Hematology)Bd Mar 2015 - Feb 2018Franklin Lakes, New Jersey, UsUS responsibility for the Vacutainer band, one of our highest equity brands in our portfolio totalling ~$900M in US sales. This role provided me the opportunity to diversify my leadership experience within BD in another Business Unit, having already established significant experience in Diabetes Care. Although this role provided me further opportunity to launch and grow new products, the greatest experience was gained through working with a large sales organization and by developing an advanced knowledge of the US medical device market, inclusive of distributor and GPO based go-to-market models. During my tenure in the Preanalytical Business I gained significant experience of pricing and contracting strategies, with demonstrable business impact in excess of $70M in margin improvement
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Director Of Global Marketing Operations, Diabetes CareBd Sep 2014 - Feb 2015Franklin Lakes, New Jersey, UsExtended responsibility for CoE leadership during a time of organizational change. Established KDG process and global alignment to KPIs.
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Director Of Global Strategic & Clinical Marketing, Diabetes CareBd Jan 2013 - Feb 2015Franklin Lakes, New Jersey, UsPromoted to a global leadership role in Diabetes Care with responsibility for Clinical Marketing, Digital Marketing, Marketing Communications and Sales Process. I created, branded and scaled globally the Patient Centric Sales Approach (PCSA), with adoption of the new process in US, Canada, US, China, Japan, & ANZ. Scaled the globalization of clinical marketing and digital marketing best practices, inclusive of Diabetes Innovations.
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Consultant, Business Sustainability, Cervical CancerBd May 2014 - May 2014Franklin Lakes, New Jersey, UsOne month assignment in partnership with IBM. We had responsibility for developing sustainable revenue and funding sources for the NGO.
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Marketing & Clinical Manager, Canada, Diabetes CareBd Oct 2010 - Dec 2012Franklin Lakes, New Jersey, UsPromoted to lead the Canadian marketing organization. This role provided me with the opportunity to diversify my experience geographically. Established marketing and clinical marketing best practices, working extensively with the sales organization to scale the business to a category leadership position through innovation and key strategic partnerships. This included scaling the FIT brand, which was previously created in my UK role.
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Marketing Manager, Uk & Ireland, Diabetes CareBd Mar 2008 - Sep 2010Franklin Lakes, New Jersey, UsI joined BD with the opportunity to help drive the rapid expansion of the Diabetes Care business. We achieved category leadership within 2 years as a consequence of strategic marketing rigor, new product development and commercial innovation, and the introduction of clinical marketing capabilities.
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Sales & Marketing Manager, Sterile Services, Synergy Health (Now Part Of Steris)Steris May 2007 - Mar 2008Mentor, Oh, UsI moved to Synergy Healthcare to further develop as a sales and marketing leader with responsibility for the sterile services portfolio. I rapidly accelerated the overall sales funnel health with a focus on expanding the value of the funnel, the velocity and yield. -
Sales Manager, Healthcare MarketsGetinge Mar 2004 - May 2007Gothenburg, SeI returned to Getinge with responsibility for leading the business into new managed service markets to diversify the healthcare business beyond traditional NHS revenue streams. Full responsibility for the sales cycle (2-3 year multi-bid process) with critical strategic partners. Built and scaled new organizational capabilities to support prospective customers over the sales cycle. Led the innovation process for a critical product in the portfolio, which became the standard for the business across Europe. Negotiated and secured preferred supplier and pan-European agreements. -
Brand Manager, Consumer Wound Care, Robinson Healthcare (Now Part Of Vernacare)Vernacare Feb 2002 - Mar 2004Chorley, Lancashire, GbI had responsibility for the FastAid brand of consumer woundcare products as well as private label woundcare products for grocery multiples and retail pharmacy. I led the refresh of the FastAid brand and the creation and launch of the FastAid Advanced portfolio of woundcare products, inclusive of hydrogel and hydro-colloid based products. This resulted in the brand being adopted by major retailers for the first time in its history. -
Technical Sales Executive, Healthcare & Lifescience MarketsGetinge Jul 1998 - Feb 2002Gothenburg, SeMy first role directly out of university, which provided me with the opportunity to learn sales process with responsibility for tendered contracts. Additionally, during my time in this role I completed the Chartered Institute of Marketing qualifications to advance my commercial capabilities.
James Walker Skills
James Walker Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
Cim | The Chartered Institute Of MarketingMarketing
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University Of HullEconomics
Frequently Asked Questions about James Walker
What company does James Walker work for?
James Walker works for Bd
What is James Walker's role at the current company?
James Walker's current role is Purpose-Driven Global GM | Talent & Culture Developer | Coach & Mentor | P&L Leader | Strategist | Innovator | Believer.
What is James Walker's email address?
James Walker's email address is ia****@****ail.com
What is James Walker's direct phone number?
James Walker's direct phone number is +120184*****
What schools did James Walker attend?
James Walker attended Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, University Of Hull.
What skills is James Walker known for?
James Walker has skills like Product Launch, Marketing, Medical Devices, Global Marketing, Marketing Strategy, Product Marketing, Product Development, Marketing Management, Market Development, Competitive Analysis, New Business Development, Strategic Planning.
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