Jim Needle Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

* Support a major bank's B2C credit card marketing operation.* Make recommendations to stake-holders on marketing campaign improvements.* Developed a Generative AI model to reduce marketing opt-outs.* Initiated a churn reduction model and strategy for loyal credit card holders (using SAS).* Collaborate with Marketing to improve customer segmentation methods.* Develop Email, Direct Mail and Mobile Marketing lists.

Atlanta, Georgia, Us

* Wrangle and consolidate data using SAS, SAS Enterprise Guide, T-SQL and VB.* Automate processes for expedited/accurate Net Promoter Scores (NPS) reporting.

Washington, Dc, Us

* Gather survey responses using T-SQL for Direct and Email campaigns.* Create reports on company performance using Salesforce.Com (SFDC),* Analyze and recommend list segments for marketing campaigns.* Prepare reporting and provide Text Analytics on Call Center data.

* Provide reporting and analysis to executives using SQL* Automate reporting using SSRS(Sequel Server Reporting Services)* Project manage property implementations throughout their lifecycle* SugarCRM lead. Configure system to meet company specs* Provide extensive reporting using MS Excel.* Support Direcpath properties (Direcpath is the former company name)

Birmingham, Al, Us

* Facilitated the communications and campaign strategy with prospective and current students. ** Planned a lead nurturing and segmentation strategy. Funnel the best leads into a nurturing pipeline. * Project Managed the Direct Mail initiatives throughout the entire life-cycle. POC for 2 Direct Mail Vendors. This included direct mail with a digital campaign follow-up.* Planned, implemented and delivered the Email communications for leads and students. Send email blasts to an average of 400,000 leads a month. .* Generated leads with a positive communication experience. * Used T-SQL to gather and consolidate data.

Atlanta, Georgia, Us

* Establish data-driven marketing campaigns. Utilize the Direct Mail Catalog, Email, Web, and Telemarketing Channels.* Utilize Data Science for maximizing retention rates and revenue for over 300,000 customers.* Propose and implement Upsell, Cross-Sell and re-activation sales and marketing campaigns.* Leverage Big Data and store in a poor man's marketing data warehouse.* Develop predictive models. These score a customer or prospect's likelihood to purchase.* Focus on the Peachtree Business Products division. Hired by Peachtree.

Atlanta, Georgia, Us

* Improved Customer Acquisition efforts using Data Mining, Profiling and segmentation techniques. These efforts led to a 23% increase in the direct mail response rate in the 1st month attempted. And there was continuous improvement in response rates over the next 3 mailings. * Built and initiated a Cox Newspaper Subscriber Acquisition Scoring Model.* Improved the Email marketing efforts, shown with improved clickthrough ratios and lower unsubscribe rates.

* Managed the company's CRM system (SugarCRM platform). * Increased the size of the worldwide database from 8k to 62k prospects. Quintupled the size of Email prospects. * Handled the Email and demand generation database management efforts. Ran SQL queries to assess marketing and sales campaign performance.* Raised the Email Click-through rate for targeted segments by 25%.* Director for 1 year and a contractor from Aug 10' to Jan 11'.

Newcastle Upon Tyne, Gb

* Managed data-driven Marketing Campaigns. Led a 6 person team.* Oversaw a Database exceeding 4 million records. * Implemented Predictive Analytics to optimize sales. Lowered Marketing expenses by 25% and maintained revenue goals by implementing customer scoring initiatives.* Discovered a lucrative "Loyal Lapser" customer segment. Ensured marketing investment in this segment, which generated a 32% year over year increase in sales.* Started, sized and maintained winback initiatives. The DMA recognized this successful campaign with a SouthStar Award (best mail campaign in SouthEast) in 2007.

Stamford, Ct, Us

* Project Manager for customer's customized Database Marketing applications. * Team lead for the company's Data Mining software, Model 1 (Unica Affinium Model). Assisted Marketing, Sales and customers on how to best leverage the modeling software.

Basking Ridge, Nj, Us

* Held a variety of Marketing and Operations positions that helped MCI (Worldcom) increase it's market share from 10 to 20% in the Long Distance industry.* Promoted 8 times in 8 years from 1988-1996. Laid off and hired as a consultant in 1996.

Annandale, Va, Us

Analyzed student enrollment trends. Wrote research briefs.

Management Information Systems, General

Ba, Liberal Arts

High School