• Validated market need for a bar focused on high-end cocktails and hospitality in a relaxed, fun atmosphere• Developed and executed the Dive Bar concept, product mix, and pricing• Raised start-up funds, scouted real estate, negotiated long-term lease• Project managed construction and managed day-to-day operations• Grew revenues 40% year over year for 5 consecutive years through social media marketing, event marketing, and consistently delivering high-quality products and service• Maintained a consistent 4.5 star Yelp rating

• Managed the complete product set and development team responsible for maintenance and enhancement of Hoover’s subscription products• Concurrently, I managed the agile team responsible for the development of the entitlement and security backbone, as well as a sales- and customer-support admin application in a ground-up rebuild of the product platform• Managed the migration of existing customers to new platform and products, and coordinated integrations among customer-facing products, entitlement and security systems, and Salesforce.

• Developed and managed the process for taking new products to market • Championed re-envisioning of Hoover’s product suite to address revenue shortfalls and increased competitive pressure• Communicated project requirements to Marketing and coordinated timely delivery of PR, collateral, site merchandising, and internal sales training to support new product launches

Responsible for customer segmentation, analysis, and marketing systems support.

Responsible for creating and managing programs designed to positively affect customer behavior and likelihood to renew.

• Member of cross-functional Web site redesign team.• Consulted changes to Web site marketing resulting in improved visitor to lead conversion.• Provided marketing communication support for new product launches. • Initiated process improvements to improve lead tracking and sourcing for marketing campaigns.

Developed effective advertising messages and creative that reinforced Hoover’s brand and value proposition while consistently outperforming industry click-through averages.

Member of a production team responsible for producing multiple national textbooks.

Temporary assignments requiring speed and flexibility in multiple production environments.

Responsible for design and production of all printed materials, including magazine and marketing collateral.