Gen AI, Gen AI, and more Gen AI.

Hired as Global Analytics Leader to transform a distributed, reactive, support function to a proactive, insights generating growth engine and trusted partner. Executed transformation strategy that improved customer retention and drove billions in incremental transaction volume, provided rapid self-serve insights, and doubled down on data science and AI. Key areas of focus include:• Drive strategy and outcomes: Generated billions in incremental sales through eBay platform by focusing data science to drive sales, increase acquisition and retention, and improve customer experience. Examples include search improvements, reducing payment friction, and double digit NPS improvements.• Drive engagement and process improvements: Increased employee satisfaction with talent development (leadership programs, rotations, training), strengthening community, and servant leadership. Improved stakeholder satisfaction through shared goals, deep collaboration (a seat at the table), and a cross-functional, global support model. Led by example to go deep, roll up sleeves, and focus on what matters.• Drive innovation and data culture: democratized data through automated a/b testing, custom training, insights tools and GenAI. One innovation example is back testing long established policies that validated negative ROI estimated by causal modeling, and turning to positive. Built smart data structures that enabled flexible self-serve insights. Built agile AI and data science proof of concepts for inventory insights and automated ad bidding, driving millions of dollars.

Role expanded from digital focus to leading analytics for all of Sam's Club, managing a 75 person team that improves decisions, accountability, business results, and customer experience for web/app, marketing, operations, merchandising, and product. Diverse team delivers analytics, experiments, AI/ML tools, business intelligence, data infrastructure, behavioral science, consumer research, and customer experience insights.• Improved Customer Satisfaction scores by identifying drivers of poor experience, making operational changes, and improving visibility and accountability. Satisfaction improvements range from 5% - 30% (percentage points).• Implemented advanced machine learning uplift models, improving marketing ROI by >100%. The team won an ANA Marketing Genius award: https://www.home.neustar/blog/2020-ana-genius-awards-winners. • Championed newly consolidated Analytics teams and achieved best employee engagement scores through community, clarifying advancement paths, and cost-effective training.

Hired by SamsClub.com CEO to build analytics team. Grew team from 2 to 25. Team was tightly integrated into business and Product to deliver analytics, reporting, insights, and experiments across the digital portfolio.Drove hundreds of millions in sales and triple digit increases in purchase frequency through initiating, rolling out, and standardizing a/b testing experimentation.

Directed statistical modeling and machine learning group for North America. Drove client business results through more accurate and granular data, innovative marketing mix models, multi-touch attribution, and randomized experiments. Presented complex analytics to non-technical senior executive audiences and was part of core pitch team that drove new business. Managed projects for clients including Microsoft, Chrysler, Wells Fargo, Nationwide, IHOP, and Verizon.• Advanced analytics and randomized experiments increased media ROI by better than 20% for multiple clients with precision targeting and reallocating spend across channels.• Linked brand measure and sales for a more holistic view of marketing impact enabling a major manufacturer to more optimally drive long-term value.

Led global data, algorithms, and product analytics team for 15 online and mobile syndicated products. Re-focused group to drive innovation and quality.• Increased revenues for core products by improving quality (e.g., in one case, more robust outlier handling). • Received two patents for audience measurement (one was co-developed with Facebook). • Cut data processing times by 80% by re-coding data pipelines, smarter sampling, and algorithm improvements.

Led team that evaluated marketing impact for large advertisers. Built new data sources, ran field experiments, and used machine learning to estimate incremental impact of advertising, understand online/offline interaction effects, and prototype algorithms for new advertiser tools.• Created new insights into performance of digital ads versus newspaper inserts through randomized geographic tests, which drove significant spend shifts and multichannel efficiencies for a major retailer.

Led US team improving marketing ROI with multi-channel measurement, predictive ML models, and uplift-based targeting/segmentation. Led global team aligning direct response KPIs. Business lead for design and build of relationship marketing data marts, automated scoring, and reporting.• Created machine learning models that proved the value of and optimized a new direct marketing catalog program, driving millions of dollars in sales. • Globally aligned direct marketing KPIs for better causality (incrementality) and comparability, improving the efficiency of global marketing spend.

Developed methodology to measure IT infrastructure agility, a major new market positioning for HP Strategic Services group. Built survey-based assessments, metrics, statistical analyses, and financial models of IT agility.

Had a personal interest to live in Europe, so took a one year contract to managed an INSEAD research center focusing on software development and electronic commerce adoption. Fielded surveys, published papers, and built statistical models of software productivity and agility.

Co-wrote business plan and helped raise two rounds of funding. Company enabled content relevant commerce and grew to 80 employees before dot-com crash. Responsible for commerce analytics product line.

Interim assistant to Steve Jobs, aka "chief note taker" for Steve at meetings. I learned a lot. http://www.salon.com/2000/10/11/jobs_excerpt/Chief of Staff for CEO Gil Amelio, directing special projects and internal/external liaison.