As a BI Data Architect at Brooksource, I support Spectrum-Charter with advertising analytics, helping them leverage their data to optimize their campaigns and reach their target audiences. I use various tools and techniques to acquire, curate, model, and visualize data, and provide insights and recommendations to the stakeholders.I have over 25 years of experience in developing and deploying BI/analytics solutions for a diverse set of clients across different industries and sectors, such as aerospace, education, banking, entertainment, government, manufacturing, and healthcare. I am technology agnostic in my approach, and I always look for the best fit for the job at hand. I have a MBA in Business Development from the University of Redlands, and a BA in Economics from Occidental College. I am passionate about helping organizations achieve their goals by effectively using all the data they have, and I always start small and aim for efficiency and wealth.