Directed the rebranding of six operating companies within USI Affinity by developing marketing resources that integrate the new brand message and design with the current market position of each individual company. Create new sales collateral, marketing campaigns, and online capabilities to accurately communicate the rebranding message to existing and prospective clients.Managed media relationships and other vendor partnerships. Responsibilities included contract negotiations, ad placement, and event planning.Administered the implementation of a new customer relationship management system. Mapped several processes to ensure enhanced prospect lists, more customized, targeted campaigns, and maximize lead generation opportunities.Developed and managed the annual Marketing Budget of $1.5 million for two operating companies within USI Affinity. Created marketing plans to support future sales initiatives and fulfill client commitments. Increased sales lead generation 100% from 2007 to 2008 with only a 7% increase in budget.Managed the development of our new website/microsites. Teamed with Web Developer to set up infrastructure, design elements, copy, and navigation (www.usiaffinity.com). Increased traffic 400% within four months.

Managed the development and execution of marketing and sales campaigns that focused on sales growth, retention of existing customers, client expectations, and division profitability. Achieve annual marketing initiative sales goal of $350,000 and a 5% response rate on targeted campaigns to recruit new customers.Analyze and evaluate marketing campaigns' effectiveness versus targeted lead generation and sales goals. Monitor tracking and report processes and determine successful metrics for response rates, cost of sale and lifetime customer value.

Identify strategic issues and market trends to formulate marketing plans that achieve sales forecasts and enhance market presence. Establish sales leads and pursue sales opportunities with medical and pharmaceutical clients for recent Ophthalmology publications. Teamed to increase net sales by 32% in Ophthalmology from 2002-2004.Coordinate all direct mail campaigns for individual product lines from creation through implementation, including list purchasing, working with print production, and maintaining campaign results. Achieved over a 5% response rate and increased sales by up to 20% on several promotional campaigns.

Developed and managed the annual County Waiver Budget of $2.5 million, including assignment of costs to appropriate cost centers and fund accounts.Prepared quarterly and annual reports relating to account and fiscal status.