Jim Pollock Email & Phone Number

Toronto

CATIE is Canada's source for HIV and hepatitis C information. Jim oversees the development and implementation of all communications and social marketing programs that support the organization's information dissemination and educational outreach.

Key responsibilities:• Writing speeches for Ministers Carroll (Culture) and Smith (Tourism);• Writing speeches for Deputy Ministers, Parliamentary Assistants and MPPs;• Writing op-ed pieces, news releases; liaising with government agencies and industry organizations; uploading news information to Ontario Government’s online Newsroom.

Key Responsibilities:• Strategic counsel: Brand positioning and management for organization (CEO, Board);• Corporate communications: Key message development and management; CEO and Board Chair speeches, speaking notes, commentaries; issues management; media training;• Public Affairs: direct all external communications: develop all print- and web-based communications (research, writing, design); simplify/ package research material; releases, op-eds, position papers; national print and broadcast advertising campaigns; advocacy;• Program and special-event management: program launches; sponsor/stakeholder relations;• Media relations: program, event and message awareness; role as spokesperson; media awards.Achievements:• Realized successful strategic repositioning of the organization, including new vision/ mission, enhancing corporate image among stakeholders, sponsors and general public;• Increased stakeholder and public reach and strengthened corporate image by launching print- and web-based publications, including website (www.abc-canada.org) and e-newsletter;• Achieved significant prime-time exposure for the organization in key urban markets with the development of a national television ad campaign;• Created national editorial debate through spearheading advocacy campaign in response to federal funding cuts, including advising other literacy organizations on communications strategies;• Nurtured relations with major sponsors, realizing further corporate commitment to programs and greater financial contribution, including Honda which gained, for four years running, unprecedented media coverage of its support of Family Literacy Day, thanks in part to our launch of a national contest featuring Canadian children’s author Robert Munsch.

Key Responsibilities:• Corporate communications: Key message development and management;• Public Affairs: develop all print- and web-based communications (research, writing, design);• Program and special-event management: new program launches to enhance corporate brand and increase revenues; sponsor and stakeholder relations.Achievements:• Increased participation in, and revenues accruing from, the educational program;• Raised profile of organization as a leader in professional development through developing the branding and promotional strategy for the inaugural Leadership Series conference.

Key Responsibilities:• Strategic counsel: Brand positioning and management for organization;• Corporate communications: Key message development and management; commentaries; crisis and issues management; media training;• Public Affairs: direct all external communications: releases, op-eds; print and broadcast advertising campaigns; advocacy; role as spokesperson.Achievements:• Achieved historic gains in fundraising and advocacy: In a multi-faceted awareness campaign, raised $250K-plus in three months and garnered a record-breaking number of petition signatures introduced into the Legislature of Ontario, resulting in amendments to the Ontario SPCA Act;• Gained unprecedented news coverage, frequently ranking in the top-ten of Canada NewsWire’s most popular releases of the day and consistently attracting journalists to media conferences;• Orchestrated numerous special profiles of the society’s initiatives, including features in Maclean’s; Canadian Living and Homemakers, and program spots on CTV’s Canada AM and W5;• Directed the Grand Opening of the Ontario SPCA Centre, attracting 2,000-plus visitors to the facility, prompting the CEO to call it “the most successful event ever put on by the Society.”

Key Responsibilities:• Corporate communications: Message development and management; translation of new vision;• Public Affairs: direct all external communications; develop all print- and web-based communications;• Program and special-event management: educational program support (development, promotion); ACA Gold Medal Awards gala (promotion, awards presentation, video production);• Media relations: program, event and message awareness.Achievements:• Drove ACA’s advocacy work to quell proposed legislation that would have barred advertisers from placing print ads in foreign magazines targeted to Canadian readers;• Increased press coverage in both trade and major business papers by 35%, compared with the three-year period prior to being hired;• Increased revenues from educational offerings by 133% through effective promotion.

Honours B.A., English Literature

M.A., English Literature

B.Ed., English