Mary Poppins is my role model. Why? She dropped in on the wind, quickly created a sustainable structure, identified/fixed the root problems, and forged lasting personal relationships. While it’s always been challenging for me to put a title to my work, this pretty much describes it! I have 15+ years of experience establishing and leading departments, from Operations to Creative Services, specializing in start-ups and Ecommerce. My management style, attention to detail, comfort with ambiguity, and adaptability have aligned well with emerging organizations like Zulily and Zebit. At these start-ups, I helped drive explosive growth through process improvement and a customer focus while building the team and internal infrastructure needed. Most recently, I led the Ecommerce and Marketing functions at Rad Power Bikes while carrying multi-million-dollar P&L responsibility and collaborating with cross-functional teams to develop strategy while ensuring cohesive marketing and customer experiences. KEY WINS AT RAD: ☞ Boosted email acquisition by 25% by investing in better affiliate pricing, social spending in specific verticals, and new channels like podcasts and radio.☞ Lifted social ad engagement by 5% by launching brand/top-of-funnel campaign.☞ Led team to accelerate page conversion to next checkout page by 15% by championing aggressive testing.📌 Are you looking for a seasoned problem-solver to swoop in and fix your mess (just like Mary Poppins?) Let’s connect!Specialties: Start-ups, Ecommerce, Strategy, OKRs, Product Marketing, Customer Engagement, P&L Management, Conversion Optimization, Testing & Analytics, Consulting, Vendor & Client Operations, Brand/Creative Operations, Program/Project Management, Customer Service Operations, Contact Center Management, Client Management, Customer Service Quality Assurance, Retail Fraud/Dispute Resolution, Customer Retention, Training