After decades of owning and managing dealerships in Florida and then engaging in profit improvement consulting with dealers and manufacturers, Jim relocated to Colorado and returned to selling cars. Being face to face with consumers was the only way to determine the experience they truly desire. This led him to grasp the real pain involved in an auto-transaction from the consumers perspective. With an intimate understanding of what consumers want Jim grew tired of consulting with dealers and manufacturers that lack the courage to make the hard decisions.The result, Jim consulted an inexperienced independent auto dealer to success in 15 months. He hired and trained the staff, secured $3mm in inventory financing, landed the 3 largest auto finance companies in the country, built a sales process, accounting system, marketing program, and office. Result, nearly 1000 cars and trucks sold in 21 states generating close to $20mm in revenue. Now proven, it's time for franchised auto dealers to abandon the old sales model and adopt the new, proven online model. No more excuses, this process is proven.Jim Rathmann has spent over 40 years in automotive retail owning and operating dealerships across the southeast. Highlights include Owner and operator of six dealer franchises including Chevrolet, Cadillac, Lexus, and Toyota. Jim managed over 500 employees $50 million in inventory and achieved annual sales as high as $400 million.