Jim Ringham Email & Phone Number

San Jose, CA, US

Komenda, SI

Responsible for Product Marketing, Go-to-Market, and Digital Marketing for EK Cooling Solutions Enterprise liquid cooling product lines.

Pursuing various start-up endeavors.

Responsible for product management, product marketing, demand gen, search, content, brand, PR, social – pretty much everything product and marketing related – for a leading B2B team collaboration SaaS start-up.

Drove product strategy that reimagined, redesigned and rebuilt Samepage – a leading team-centric all-in-one work productivity platform integrating chat, file sharing, task management and more, all in one place.

San Jose, CA, US

Built and managed first product management team in the company. Led the transformation from an engineering centric product development culture to a market/customer/product driven product management culture. Founding member of the Samepage team within Kerio. Samepage was spun off from Kerio as a wholly owned subsidiary in 2015 and later became an.

San Jose, CA, US

Took over product marketing and streamlined the product release process in partnership with engineering. Redefined and standardized internal go-to-market strategy, product marketing collateral, and sales and channel readiness deliverables.

San Jose, CA, US

Built partner and field marketing programs from the ground up, achieving the CRN 5-star Partner Program recognition for 6 years running from 2010 - 2016. Created ongoing bi-monthly global webinar series, engaged with Microsoft Small Business Server partner community gaining key industry influencer endorsements, and brought Kerio to the forefront of the.

San Jose, CA, US

• Led product lifecycle strategy and programs for 2 consecutive releases of Adobe Creative Suite in North America, contributing to >30% consecutive Y/Y revenue growth.
• Directed community and grassroots market development programs delivering against customer acquisition, retention, and upgrade/up-sell business goals.
• Reduced costs of customer outreach and demand generation by 90%.
• Managed creative teams and agencies to develop content and collateral.
• Developed a thriving ecosystem in the design segment that drove purchase, deeper product usage, and loyalty.
• Involved in customer research and focus groups supporting the development of product messaging and positioning statements.

San Jose, CA, US

• Directed GTM and market development strategies and plans for InDesign and Creative Suite in North America. Acted as the NAFM Group Marketing Manager for Cross-Media products April - August '02.
• Drove market development for InDesign in the Advertising, Design and Publishing industry through integrated advertising, direct, events, trainings, promotions and strategic partnerships.
• Achieved 61% unaided and 97% total awareness for InDesign, reaching 25% penetration in creative pro desktops, exceeding original goal of 20%.
• Generated 31% initial awareness of CS1 through strategic partnership programs with Apple.
• Negotiated, planned and executed competitive cross-grade promotions to Adobe InDesign, yielding >$1.25M incremental revenue during the promotional periods.
• Conducted strategic customer events, panel discussions and executive roundtables, facilitating strategic customer wins.

San Jose, CA, US

• Led a team of 5 Marketing Managers and 2 Associate Marketing Managers in 9 countries to drive and execute corporate strategy and campaigns in the Asia/Pacific market.
• Crafted and delivered marketing programs that complimented local sales objectives and priorities, while ensuring support of corporate direction and strategy.
• Leveraged corporate and product marketing resources, content and creative concepts, to develop programs and promotions relevant to the local market and competitive conditions.
• Forecasted, budgeted and managed $6M USD annual marketing budgets.
• Communicated local market & industry conditions & trends, competitive landscape, channels of distribution, cultural nuances to Corporate Marketing and the business units.
• Drove the standardization of the French Canadian SKUs for all products and marketing deliverables.

San Jose, CA, US

• Redefined, designed, and outsourced Adobe’s channel marketing/merchandising partner funding model to better align marketing fund allocation against key strategic corporate and product initiatives.
• Managed vendor, program management, infrastructure and budget for channel MDF allocation, prior approval, claims and payment processes, resulting in reduced and more strategic channel investments.
• Controlled >$50M in marketing budgets and related spending processes in North America.
• Generated and delivered all reporting and analysis of marketing expense against revenue metrics.
• Managed the Marketing Planning and Analysis team of 2 managers.

San Jose, CA, US

• Managed channel marketing programs and budgets to achieve sell-in and sell through objectives in the North America channel, including advertising, direct mail, promotions, sales incentives, internal and external sales.
• Contributed to a 130% growth rate of Adobe’s channel business at Tech Data in a 3-year period, and 28% in the same 3-year period across the whole distribution channel.
• Ensured MDF dollars were spent effectively and supported Adobe’s corporate initiatives.
• Designed and executed Adobe’s first channel wide reseller education and incentive program, resulting in a better trained sales associates in the channel.

San Jose, CA, US

• Oversaw all order management functions, maintained and communicated product/pricing information, and provided sales and marketing support for 15 distributors in 9 countries.
• Ensured accurate forecasting, timely processing, manufacturing, credit approval and shipment/export of all distributor sales orders resulting in achieving/exceeding quarterly sales goals.
• Instrumental in establishing Adobe’s Education distribution business in North America.

Bs, Business Administration

School Of Liberal Arts, Economics

Education record