Helping companies identify new business opportunities through effective lead generation and prospect nurturing campaigns, creating or strengthening social media presence, and working with sales teams to close interested prospects.

Responsible for identifying target markets and prospects, defining sales strategies, and presenting a comprehensive SaaS Business Logistics Platform that included several modules such as channel partner support tools (ad builders, email campaigns, and social media postings), procurement management and inventory control, marketing automation, and print sourcing.

Managed outbound marketing campaigns and qualified inbound leads specifically involving the channel incentive business. Collaborated with Marketing to develop ideas and messaging for targeted guerilla email campaigns and lead nurturing programs. Extensive interface with SalesForce.com and lead resources such as LinkedIn Sales Navigator, eGrabber and InsideView. Follow-up calls to interested prospects and arranged setup meetings for appropriate AE's.

Responsible for developing sales strategies, identifying new business prospects, assessing prospect needs, identifying key decision makers, preparing and presenting service capabilities, developing solutions and critical performance parameters for cost preparation, and navigating the sales close process.Sold user-friendly, sophisticated retail marketing interfaces that helped companies leverage internal marketing support resources to maximize ROI through smarter brand positioning and retail marketplace selling strategies. Included were solutions for managing Co-op Funding, Budget Administration, Marketing Automation and Vendor Activation. Also, sold a sales incentive/ training reinforcement module employing gamification techniques designed to influence "share-of-mind" discretionary selling efforts.

Responsible for developing client relationships, establishing credibility, explaining and demonstrating service capabilities, assessing/discovering marketing needs, and preparing and presenting service and cost proposals. Analyzed RFP’s and prepared responses with descriptive solutions, timeline implementations, and specific service/cost parameters. Navigated complex sales processes that generally involved a series of meetings with Marketing, Finance, and Sales. Conducted marketplace research and client discussions to determine marketing plan objectives, brand messaging/positioning, and local retail strategy. Provided consultation and best practices regarding program mechanics, execution, and potential ROI determinations. Experience with the development, implementation, and maintenance of distributive marketing portals. Sold integrated marketing solutions for multi-unit, franchised, retail, and dealer/distributor companies to help optimize the ROI of advertising spend and manage/track trade fund expenditures. Included a suite of online support tools that allowed marketing departments the ability to control brand image, brand messaging, and advertising costs while providing local managers the flexibility to creatively target customers and prospects. Solutions were custom tailored to each company’s requirements and helped manage the marketing process from strategic planning through post campaign analysis.

Identified new account targets, evaluated prospect's marketing objectives, analyzed competitor's strengths and weaknesses, and researched channel partners' needs. Developed sales and service proposals and presented retail trade fund management systems to key executives. Sold more than 20 major accounts in first two years.

Identified and sold co-operative advertising administration services to major companies. Generated more than a 300% increase in new account business.

Sold motivational/performance improvement programs. Responsible for more than one million dollars of new business per year.

Responsible for prospecting/developing/selling new incentive porgrams. Generated multi-million dollar programs with companies such as GE, American Optical, Hamilton Beach, and Aetna Insurance.