Jim Rochford personal email
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The same goal every day - what can we learn about the customer and how can we use that knowledge to help them be successful.
Print Production
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Education/FreelancePrint Production Aug 2017 - PresentGreater Los Angeles Area• Gained certificate in Digital Marketing from UCLA Extension; earned all “A’s” including “A+” for Consumer Research and for Digital Analytics• Earned HubSpot Inbound Marketing Certificate• Create and enforce production schedules to deliver projects on-time and within budget• Suggest creative solutions to highlight design elements• Recommend unique printing products• Source vendors and quote projects
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Client Engagement ManagerReprints Desk Aug 2010 - Jul 2017Encino, Ca• Amplified the growth of the pharmaceutical industry's trusted document delivery vendor by efficiently managing creative projects• Led multi-functional team to launch new literature app for HCPs and pharmaceutical reps• Implemented experiential event at an association annual meeting to capture 12% of all attendees as leads at an annual conference• Collaborated with a professional association on a social media campaign to increase average webinar attendance by 60%• Reduced costs, shortened delivery time and improved quality by introducing new vendors and renegotiating requirements with incumbent vendors• Successfully sourced and implemented marketing automation application and web conferencing application -
Marketing ConsultantDrd Services Inc. Jan 2014 - Apr 2014Greater Los Angeles Area• Strategic development including positioning and branding for this FDA submission start-up• Conducted surveys to assess market needs• Designed and conducted voice of customer interviews
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Event ManagerAmerican Marketing Association Los Angeles Sep 2008 - Feb 2011Greater Los Angeles Area• Created, scheduled and managed educational and networking events• Boosted attendance of networking events by 100% • Increased discussion group membership by 125% by consistently posting engaging content• Acquired e-marketing and online survey systems through sponsorship deals -
Marketing ConsultantEmd Biosciences Aug 2010 - Oct 2010Greater San Diego Area• Consulting for a series of educational events including positioning and promotion• Wrote and produced promotional material• Managed direct mail -
Marketing ManagerValterra Products, Inc. Sep 2005 - Aug 2008Mission Hills, Ca• Spearheaded all facets of marketing, from package design to media relations, for this industry leader in RV and pool and spa accessories• Doubled trade show booth traffic with pre-show promotion• 20% reduction in printing costs by implementing new purchasing procedures and new layouts• Successfully placed new product in Walmart by collaborating with the executive team and product management on presentation and packaging design• Increased orders 4x over previous year with direct marketing campaign
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Marketing ConsultantInfotrieve Mar 2005 - Aug 2005Greater Los Angeles Area• Devised and instituted successful lead generation campaigns for this leading scientific document delivery company• Produced webinar that exceeded average attendance by 30%• Determined positioning and strategy for launch of new research tool• Produced necessary collateral for marketing campaigns and product launches• Reduced printing costs and delivery times by sourcing new vendors -
Marketing Communications SupervisorQiagen May 1997 - May 2004Valencia, Ca• Stimulated consistent 50% growth by changing collateral to focus on benefits rather than features for the North American division of this worldwide leader in biotech• Grew average attendance of company seminars from 25 to 75• Cultivated a targeted newsletter subscriber list from 0 to 12,500 members in less than 6 months• Designed and implemented the sales promotion that created 20% more revenue than any previous promotion• Project manager for digital presentation kit adopted by international sales team• Member of the outstanding team of the year for three years in a row -
Production ManagerStevens Bandes Graphics 1993 - 1996New York, Ny
Jim Rochford Skills
Jim Rochford Education Details
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Marketing With A Concentration In Digial Marketing -
English
Frequently Asked Questions about Jim Rochford
What company does Jim Rochford work for?
Jim Rochford works for Print Production
What is Jim Rochford's role at the current company?
Jim Rochford's current role is DIRECT MARKETING MANAGER - Increasing sales with effective promotions to existing and to new customers..
What is Jim Rochford's email address?
Jim Rochford's email address is jr****@****ail.com
What schools did Jim Rochford attend?
Jim Rochford attended Ucla Extension, Stetson University.
What are some of Jim Rochford's interests?
Jim Rochford has interest in Animal Welfare, Children, Health.
What skills is Jim Rochford known for?
Jim Rochford has skills like Marketing Strategy, Integrated Marketing, Online Marketing, Direct Marketing, Lead Generation, Online Advertising, Social Media Marketing, Marketing Communications, Customer Service, Social Media, Social Networking, Marketing.
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