Jim Shertzer Email & Phone Number

Indianapolis, In, Us

Basel, Basel, Ch

Leading a new function within Syngenta Seeds of Business Operations. This team will simplify, standardize and connect key processes critical for each route-to-market’s success, enabling the organization to move quickly and take complexity out of the system. Working closely with the brand teams, as well as partner with the other functions, including P&S, R&D, I.T., for seamless collaboration and solution designed processes for efficiency and effectiveness.

Basel, Basel, Ch

Lead branded marketing and accountable for developing best in class marketing talent, innovating and executing differentiated B2B/B2C marketing strategies and designing and leading the business plan across the branded seeds business (NK, Golden Harvest, GHX, Enogen and Top Producer). Additional responsibilities include achievement of branded P&L’s, Gross to Net Discounts, volumes and customer retention/acquisition metrics.Key ImpactsDeveloped, tested and implemented new brand campaign messaging and creative driving unaided awareness from 9% to 27% and increased Net Promoter Score (NPS) from -16.7 to 42.Designed, implemented and executed Seller & Customer segmentation model which led to: (1) optimization of marketing resources, (2) 20% increase in net profits, (3) largest increase of top line sales (19.5% YoY) in 5 years, and (4) market share increase in both product lines.Delivered $28.5M in cost efficiency by developing a new operating model to build out internal capabilities in content and digital marketing, designing a lead generation promotional activity plan and increased ROI on market funding through a staged deployment plan.

Boston, Ma, Us

Led regional sales / account managers and field team to ensure execution of sales strategy consistent with strategic direction. Supported account managers to maximize customer engagement and achieve commitment to close of sale. Identified growth gap of territory size, customer call efficacy, and growth opportunities leveraging market research and partnership development. Key ImpactsIncreased geographical team footprint by hiring and coaching 11 non-industry account managers who quickly became highest performing on team by implementing ride-a-longs and leveraging team member individual strengths.Implemented new communication method among cross-functional teams to share key learnings and insights, optimize customer experiences, and review pipeline opportunities to better achieve goals.

Carmel, Indiana, Us

Led marketing strategy, brand innovation initiatives, and market research and analysis to develop differentiated strategies for optimal profitability and growth. Developed and executed sales and marketing programs and organizational strategic plan. Led and coached in-house creative marketing services team to execute all programs.Key ImpactsLed, developed, and executed company rebrand from logo development to launch strategy resulting in forecasted growth of 45% over prior year.Re-developed brand message based on market research, launched new sales collateral and training programs, and developed Agent Roundtable Event to provide feedback loop to executive leadership.Researched and devised new communications plan to achieve market differentiation and build product knowledge, resulted in 67% increase in digital communication engagement and 38% submission increase.

Atlanta, In, Us

Led sales and customer analysis, thought leadership, and strategic sales development and execution of FARMserver business unit. Provided executive leadership and coaching for sales, marketing, and product development teams. Evaluated and observed business and sales strategy using customer and market research to enhance customer experience and drive profitable growth.Key ImpactsImplemented new business model resulting in over 60% of customers utilizing new service / software and increased YOY sales.Executed process changes and oversaw software redesign which generated YOY 200% forecasted customer growth.

Indianapolis, In, Us

Provided executive leadership and oversaw sales strategy totaling over $80M in revenue. Devised and managed program and marketing campaigns from creation to execution, including business development, strategic planning, executive facing, and research and analytics. Cultivated long-term partnerships and led high-achieving team accomplishing over 93% partner retention rate.Key ImpactsDeveloped and executed partner branding and marketing initiatives resulting in activation scores totaling 91 (placing similar to Coke benchmark), 34M impressions for Depend brand, and $1M incremental invoice sales for AXE.Led and restructured business process resulting in $8.3M increase in partner revenue and renewals completed 48 days in advance of current program.

Marysville, Ohio, Us

Devised strategic sales growth channels to increase sales revenue and category growth outside of main channels. Developed business plan, identified consumer brand marketing initiatives, conducted consumer research. Negotiated terms, led customer set-up, and developed business and consumer marketing plan to launch products and services.Key ImpactsInitiated joint venture with SC Johnson which resulted in 59% YOY increase in invoice sales in Grocery & Drug Channels.Researched, developed, and executed strategic rebranding and sales plan for Club Channel products resulting in 11% YOY increase of invoiced sales through development and launch of six new products.Planned, initiated, and executed direct sales relationship with Amazon to grow consumer base and begin development of future retail store platform.Elevated and led strategic direction of integrated cross-branded program resulting in 147% increase in media exposure.

Westfield, In, Us

Managed and achieved return on investments for a $2.7M budget to market the AgriGold brand. Leadership activities includes performance management of a 6-person marketing team; design and implementation of sales programs and literature; planning, implementation and project management of national advertising campaigns; training and development of an 80-person sales team; and design, research, analysis, and presentation of the brand’s business plan to the Board of Directors quarterly.Key ImpactsConceived, analyzed, and implemented action-oriented sales programs for the AgriGold brand, resulting in profitable sales growth of 128% since 2004.Launched new strategies to accelerate new customer growth within AgriGold brand through innovative advertising campaigns, sponsorships, and customer events, resulting in a 22% increase in customer base. Items include and not limited too, unique Traffic Stoppers, Top Producer Seminars, production and management of an AgriGold DVD and a direct mail Ice Cream Program.Created, transformed, and managed aggressive brand awareness and loyalty-building projects and campaigns, resulting in growth of 3% in the average net selling price of the product and generating $1.16M of additional revenues.

B.S. Agriculture, Education & Business

Mba, Strategic Management

Asta Management Academy