I led the redesign of the company's global CRM platform used by 25,000 employees globally. While integrating the brand's new design system and powerful Generative AI tools, I helped to create efficiencies that led to faster call times and raised customer satisfaction through improved user experience.Key Responsibilities- Create user flows, service maps, wireframes, prototypes, mockups, and other deliverables to help teams understand problem spaces and deliver the right solution.- Lead meetings, demos, and design-thinking exercises to collaborate across teams, facilitating the right connections and discussions.- Mentor, coach, and educate team members on leveraging new tools and processes.- Demonstrate and quantify the value of “good UX” to leadership.

I led the full rebranding of acquired software to seamlessly integrate into the larger suite of products.Key Responsibilities- Create long-term roadmap for user experience updates with focus on platform consistency and usability.- Partner with the cross-product design systems team to evolve the brand design system..

I led the design of the company’s insurance broker portal, focusing on enabling digital transformation and automation of internal processes to empower partner agencies with timely information, detailed reporting, and self-service functionality.Key Responsibilities- Conduct continuous user research to understand user behavior, identify areas of opportunity, and validate conceptual products.- Collaborate with business analysts and developers to design digital products that balanced user needs with business goals and technical feasibility.- Lead the full redesign of the company’s partner platform, increasing data visibility and adding self-service tools.- Create and manage an internal design system to speed design and development while iterating forward.

I led the design of ProSight's direct-to-consumer insurance purchasing funnel and marketing website, focusing on liability insurance for individual professionals. Key Responsibilities- Expand target market to several dozen industries of independent professionals.- Streamline the insurance application process to a simple online questionnaire.- Redesign the purchase funnel to accommodate multiple products and coverage options.

I led design for SaaS collaborative analytics dashboards and internal tooling products for the retail industry, working within an agile environment to deliver products rapidly.Key Responsibilities - Collaborate with product teams to understand business and user needs, develop requirements, create functional prototypes, and deliver products.- Work with front-end developers to create and maintain a company-wide design system and enhance interfaces with micro-interactions and animation.

I led a team responsible for the design and implementation of the multiple booking products, user profiles, loyalty program and customer service products.Key Responsibilities- Monitor performance of multiple online properties by performing routine user testing and designing A/B tests to optimize conversion rates of booking funnels.- Leverage user research and analytics to identify areas of opportunity within multiple booking funnels, then conceptualized and validated solutions.

I led the complete rebranding and responsive redesign of the company's user profile and loyalty program, while also working to optimize conversion of CheapOair and OneTravel's flight booking products.

I led the creative direction and production of mobile web and tablet projects for several of the world’s largest brands in eCommerce and hospitality.Key Responsibilities- Communicat design work to clients at multiple stages of progress to collaborate on design direction, solicit feedback, and evolve toward a polished product.- Manage numerous client-facing projects simultaneously while adhering to strict deadlines for delivery.

I worked directly with stakeholders and users to iteratively create wireframes and prototypes of collaborative web apps for enterprise clients within the IT and financial industries.