Jim Stanton Email & Phone Number

Madison, New Jersey, Us

Role expanded again to add CENTURY 21 Brand Strategy/Management & Sales Incentive program. * Developed team of 7 Directors/Managers, managed $5M direct budget, oversaw $40M brand budget.* Created new global experiential-based brand strategy & mission, developed “Challenger Brand” repositioning & value proposition, launched full international rebrand to consumers & industry; grew market share & increased franchise sales by three-fold. * Rationalized Marketing tech stack & reduced costs & increased usage of high-priority tools by ~20%. * Restructured Awards program, reducing unit cost by 20% without harming sales incentives. Identified & deployed new channels to capture leads for new franchise prospects; grew lead volume by 70%. * Launched & led an internal graphic design team; eliminated ~$1M of external agency costs.

Madison, New Jersey, Us

Role grew to add Partnership development, Market Planning, Segment Marketing, Call Center lead generation for CENTURY 21 brand. * Negotiated multi-million-dollar partnerships; saved $15M & generated 2M+ digital leads at lowest CPL.* Led Digital & Offline programs for Luxury & Commercial segments; tripled website traffic & leads.* Doubled C21 franchisee satisfaction scores with Marketing function & earned all four J.D. Power Awards for category-leading consumer satisfaction for 3 straight years.

Madison, New Jersey, Us

Recruited to build new Decision Sciences function to optimize Marketing performance & re-invigorate the CENTURY 21 brand. * Created new team, staffed to 6 Directors & Senior Managers; established new analytical processes, drove data-driven culture, optimized marketing decision-making & mix, improved business & sales operations.* Established new analytical processes, drove data-driven culture, & implemented VOC market research.* Grew total sales leads by 200%, reduced CPL by 70%, & tripled franchise sales volume via improved strategies & operations.

New York City, Ny, Us

Created Finance team supporting LexisNexis Marketing organizations. Functions included business case development, FP&A, expense management & analysis, productivity metrics. Prioritized $70M marketing budget, increased understanding of program profitability & eliminated $10M of uneconomic spend.

Dallas, Tx, Us

Led Strategic Pricing organization supporting new product and business development. Led Finance function supporting process re-engineering projects designed to improve operating efficiency.

Dallas, Tx, Us

Led Finance team supporting Consumer Marketing organization, including business case & investment analysis of new product launches and new market entries. Conducted market segmentation, led revenue forecasting, expense management, & FP&A functions.

Dallas, Tx, Us

Led Pricing team developing pricing strategies and tactics to improve gross margin & EBITDA. Developed pricing tools & analyses, improved price competitiveness, grew market share, conducted market & competitive analysis, and developed segmentation strategies.

Executive Mba

Bachelor Of Science, Finance