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Financially savvy executive with experience in franchise, consumer, & business markets while leading large matrix-managed teams & budgets. Particular expertise in integrating financial & marketing disciplines to create & implement holistic growth & brand positioning strategies. Strong track record in brand revitalization, performance improvement, marketing & business analytics, & change management. A passion for building & leading strong teams & adept at working in complex environments.
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Vice President, Brand Strategy & ManagementAnywhere Real Estate Inc. Jan 2017 - Sep 2022Madison, New Jersey, UsRole expanded again to add CENTURY 21 Brand Strategy/Management & Sales Incentive program. * Developed team of 7 Directors/Managers, managed $5M direct budget, oversaw $40M brand budget.* Created new global experiential-based brand strategy & mission, developed “Challenger Brand” repositioning & value proposition, launched full international rebrand to consumers & industry; grew market share & increased franchise sales by three-fold. * Rationalized Marketing tech stack & reduced costs & increased usage of high-priority tools by ~20%. * Restructured Awards program, reducing unit cost by 20% without harming sales incentives. Identified & deployed new channels to capture leads for new franchise prospects; grew lead volume by 70%. * Launched & led an internal graphic design team; eliminated ~$1M of external agency costs. -
Vice President - Growth MarketingAnywhere Real Estate Inc. Jan 2012 - Dec 2016Madison, New Jersey, UsRole grew to add Partnership development, Market Planning, Segment Marketing, Call Center lead generation for CENTURY 21 brand. * Negotiated multi-million-dollar partnerships; saved $15M & generated 2M+ digital leads at lowest CPL.* Led Digital & Offline programs for Luxury & Commercial segments; tripled website traffic & leads.* Doubled C21 franchisee satisfaction scores with Marketing function & earned all four J.D. Power Awards for category-leading consumer satisfaction for 3 straight years.
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Vice President, Decision SciencesAnywhere Real Estate Inc. May 2007 - Dec 2011Madison, New Jersey, UsRecruited to build new Decision Sciences function to optimize Marketing performance & re-invigorate the CENTURY 21 brand. * Created new team, staffed to 6 Directors & Senior Managers; established new analytical processes, drove data-driven culture, optimized marketing decision-making & mix, improved business & sales operations.* Established new analytical processes, drove data-driven culture, & implemented VOC market research.* Grew total sales leads by 200%, reduced CPL by 70%, & tripled franchise sales volume via improved strategies & operations.
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Senior Director - FinanceLexisnexis 2006 - 2007New York City, Ny, UsCreated Finance team supporting LexisNexis Marketing organizations. Functions included business case development, FP&A, expense management & analysis, productivity metrics. Prioritized $70M marketing budget, increased understanding of program profitability & eliminated $10M of uneconomic spend. -
Executive Director - Strategic Pricing & FinanceAt&T 2004 - 2006Dallas, Tx, UsLed Strategic Pricing organization supporting new product and business development. Led Finance function supporting process re-engineering projects designed to improve operating efficiency. -
Executive Director - FinanceAt&T 2002 - 2004Dallas, Tx, UsLed Finance team supporting Consumer Marketing organization, including business case & investment analysis of new product launches and new market entries. Conducted market segmentation, led revenue forecasting, expense management, & FP&A functions.
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Executive Director - Strategic PricingAt&T 2000 - 2002Dallas, Tx, UsLed Pricing team developing pricing strategies and tactics to improve gross margin & EBITDA. Developed pricing tools & analyses, improved price competitiveness, grew market share, conducted market & competitive analysis, and developed segmentation strategies.
Jim Stanton Skills
Jim Stanton Education Details
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New York UniversityExecutive Mba -
University Of ConnecticutFinance
Frequently Asked Questions about Jim Stanton
What is Jim Stanton's role at the current company?
Jim Stanton's current role is Marketing - Financial Integration Leader.
What is Jim Stanton's email address?
Jim Stanton's email address is st****@****msn.com
What is Jim Stanton's direct phone number?
Jim Stanton's direct phone number is +197321*****
What schools did Jim Stanton attend?
Jim Stanton attended New York University, University Of Connecticut.
What skills is Jim Stanton known for?
Jim Stanton has skills like Competitive Analysis, Financial Analysis, Strategy, Strategic Planning, Management, Leadership, Marketing, Business Development, Pricing, Market Research, Marketing Strategy, New Business Development.
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