Portfolio examples:• NUUD CARE - Utrecht Feasibility Study for a start-up company of healthy deodorants to advise the shareholders if and how to continue their investment.• DELPHI BIOSCIENCE – Scherpenzeel International qualitative market study among gynecologists and general practitioners and a quantitative study among women in five countries in Europe and Asia to test alternative communication concepts and messages and to assess drivers and barriers of choice. • FONTYS ACADEMY FOR CREATIVE INDUSTRIES – Tilburg Designed a pioneering International Business Culture course, featuring negotiation strategies across different cultures and virtual ethnography.Tutor of International Marketing and Business Economics, coach and evaluator of project groups, theses and final assessments. • ZONNEBLOEM – Breda Re-definition of the business decision that had to be taken and subsequently the research questions with regard to a management proposal that implied a major shift of current policy. • DOORN & ROOS – Utrecht Feasibility study of the establishment of a venue for qualitative interviews in Utrecht.

Leading the Market & Competitive Intelligence of one of the most market driven postal operators, I provided new insights to evaluate Post NL’s competitive strategic roadmap through the assessment of volumes on trade lanes of e-commerce and traditional mail, country analyses and deep-dive into three reverse logistics competitors.

I led research projects of Social Media for Global clients including AbbVie, Boston Consulting Group, PepsiCo/ Frito-Lay, Adidas, Canon, Vodafone to assess the drivers and barriers for their customers to engage into their offerings and to recommend a strategy to improve their customer journeys and online revenues.

I managed the deep-dives into the top competitive players to Philips. The study was instrumental to evaluate the impact of different strategic groups within Philips Lighting. Next to research, I also organised workshops with senior and regional managers about competitive intelligence.

At Eneco I applied scenario planning to gain insight into the company's constraints and possibilities to create and capture value in the highly competitive Dutch energy market. This type of analysis supported the decision to acquire a B-market label.

I led the global market research projects for the worldwide launch of an industry breakthrough product in anesthesia, including competitive intelligence, market potential and business opportunity studies, and forecasting for in-line and new products.

I led the market research projects of the second largest credit insurer in the world, along with managing studies with agencies. Our findings contributed to useful insights that enabled Atradius to create and capture more value.

I designed and managed strategic research for a renowned association representing sales of EUR 51.8 billion in the mobility sector, with more than 11.000 members aggregating more than 85.000 jobs. Projects included predictive sales models for the Truck segment, Industry monitor study and customer satisfaction assessment in the retail segment.

I managed a branch office, leading a team of 4 people and worked in the Private Banking department as an advisor to private investors with minimum capital of 500,000 Euro.