Jim Starkey Email and Phone Number
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Phoenix ArizonaProduct Marketing - technical/digital marketing director, I have managed marketing and sales support for global organizations. I've shown proven, consistent, and verifiable success in planning, organizing, and growing effective marketing programs and teams. I'm skilled in marketing communications, context, and digital (Sitecore) marketing. I have global leadership experience with a deep understanding of how to create technical marketing success in manufacturing and B2B industries.KPIs: 1) Inherited an outside agency-led marketing team and within one year created an internally-led team of creative collaborators with the companies best interest in mind. Utilized local outside vendors (video, photo, graphic arts, printers...) when needed. Reduced yearly spend from $1.2M to less than $700K. Gained and leveraged creative control and measurable sales success.2) Mobile App development: 1 catalog, 250 pages, $6 to print and at 2.8 pounds, $10 to mail. Printed 10K per year at $60K. One year, we printed 5K catalogs and took the extra money to develop tablet mobile applications for iOS, Android, and Windows platforms. Our reps and distributors were delighted. Annual catalog run is now 1K. Mobile apps download data right from our website so they are always as up-to-date as the latest sync.3) Implemented a successful new product introduction kit designed to share a full suite of new product information so our reps and distributors had access to everything they needed to promote and share our products. Contents included product descriptions, links to images, web page, spec and sell sheets, the press release, instructions to order samples, video training, markets, competition, and recommendations on how to sell to the products strength. Reps and distributors praised this effort and wished other principals would follow suit. 4) Video creation and promotion. Established a successful YouTube channel. Personally produced more than 50 videos promoting products and services across the product line. 5) I directed our corporate website redesign, built on the Sitecore platform. This site is fully responsive, parallax design, with a full suite of marketing automation tools. I manage the social media and corporate communications through the site and have recently implemented a new acquisition into our web presence incorporating the necessary look and feel while still maintaining the acquisitions brand.Additional ExperienceMarketing Manager / Product Manager / Lead System Test, AT&T / Lucent Technologies, Naperville, IL
Phoenix Manufacturing
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Marketing Manager - Product ManagementPhoenix Manufacturing May 2024 - PresentPhoenix, Arizona, UsDriving success through collaboration with sales, engineering and external customers to promote innovative products and solutions that satisfy our customers and increase revenue.Product Strategy and Development-Market research-Product vision and strategy-Brand awareness-New product development-Assess and address customer feedback-Monitor KPI's and make adjustments as necessaryProduct Lifecycle Management-Owns the complete lifecycle of all our products-Data analyses -Manage product training - development and delivery -New product launches-Pricing, positioning and adapting to market dynamics
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Marketing And Distribution ManagerJacobsen Associates, Inc. Jun 2023 - May 2024Horsham, Pa, UsResponsible for all aspects of marketing and the management of our distribution channels. - Implement strategic marketing campaigns.- Optimize distribution channels and foster strong relationships with distributors.- Pioneer innovative short "intro to your manufacturer" videos along with training content. -
Customer Marketing ManagerAct! May 2022 - Jun 2023Scottsdale, Arizona, UsDeveloping go-to-market strategies and implementing creative multi-channel campaigns that share the value of Act!'s exceptional CRM and marketing automation product offerings. Always making sure the customer is at the heart of our efforts. -
Product ManagerMaster Electronics Nov 2021 - May 2022Phoenix, Az, UsProduct Manager - Electronic Component Distribuition -
B2B Marketing Director For Controls And CommunicationsOtto Engineering May 2010 - Jan 2021Carpentersville, Il, UsOversaw all aspects of marketing, including budget, digital, web design and development, video content development, collateral design, media, social media, trade shows, advertising, and sales support. Staffed and directed team of 3 in addition to outside vendors for 3 divisions: OTTO Controls, OTTO Communications, and Dies Plus. Built responsive website from ground up. Managed $1M annual budget.• Grew revenue from $70M in 2010 to more than $125M in 2019 by building awareness for representatives and distributors, providing tools needed to sell products.• Reduced marketing budget from $1.2M to $625,000 while improving efficiency and value by transitioning from outsourced marketing agency to bringing all positions in house.• Cut catalog printing costs more than 50% by creating mobile app versions of catalog that sales representatives and distributors could easily access when meeting with clients.• Created consistent brand message by sharing same posts across all social media platforms.• Secured more than 120,000 YouTube views through launching and sharing numerous videos. • Elevated brand awareness through planning, coordination, and execution of bi-annual sales meeting for 100 attendees from around the globe. -
Global Services Marketing ManagerTellabs 2010 - May 2010Carrollton, Tx, UsMarketed services through collateral and presentations across US and UK. Within 6 months, department was eliminated and all employees were let go. -
Senior Marketing ManagerUtstarcom 2006 - 2009San Jose, California, UsDrove marketing messages through creation of content and collateral for white papers, presentations, and informational case studies. Traveled to and coordinated events around the globe to conduct sales meetings and share presentations. UTStarcom was sold in 2009 to Chinese company and all US employees were let go.• Delivered market growth by promoting services in growing economies.• Influential to increasing sales in Asia Pacific, EMEA, and Americas regions.• Solidified brand awareness on global scale through coordination and execution of high-level events.
Jim Starkey Skills
Jim Starkey Education Details
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University Of Colorado BoulderEngineering; Communications Economics And Policy -
Devry UniversitySoftware Engineering; Economics And Accounting
Frequently Asked Questions about Jim Starkey
What company does Jim Starkey work for?
Jim Starkey works for Phoenix Manufacturing
What is Jim Starkey's role at the current company?
Jim Starkey's current role is Technical Product Marketing - Manufacturing Industry, B2B & Digital Marketing, E-Commerce, Global Business Management.
What is Jim Starkey's email address?
Jim Starkey's email address is ji****@****ics.com
What is Jim Starkey's direct phone number?
Jim Starkey's direct phone number is +184742*****
What schools did Jim Starkey attend?
Jim Starkey attended University Of Colorado Boulder, Devry University.
What are some of Jim Starkey's interests?
Jim Starkey has interest in Human Rights, Education, Environment, Economic Empowerment.
What skills is Jim Starkey known for?
Jim Starkey has skills like Product Marketing, Strategy, Product Management, Business Development, Product Development, Management, Cross Functional Team Leadership, Program Management, Marketing Communications, Leadership, Sales, Marketing.
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