Phoenix ArizonaProduct Marketing - technical/digital marketing director, I have managed marketing and sales support for global organizations. I've shown proven, consistent, and verifiable success in planning, organizing, and growing effective marketing programs and teams. I'm skilled in marketing communications, context, and digital (Sitecore) marketing. I have global leadership experience with a deep understanding of how to create technical marketing success in manufacturing and B2B industries.KPIs: 1) Inherited an outside agency-led marketing team and within one year created an internally-led team of creative collaborators with the companies best interest in mind. Utilized local outside vendors (video, photo, graphic arts, printers...) when needed. Reduced yearly spend from $1.2M to less than $700K. Gained and leveraged creative control and measurable sales success.2) Mobile App development: 1 catalog, 250 pages, $6 to print and at 2.8 pounds, $10 to mail. Printed 10K per year at $60K. One year, we printed 5K catalogs and took the extra money to develop tablet mobile applications for iOS, Android, and Windows platforms. Our reps and distributors were delighted. Annual catalog run is now 1K. Mobile apps download data right from our website so they are always as up-to-date as the latest sync.3) Implemented a successful new product introduction kit designed to share a full suite of new product information so our reps and distributors had access to everything they needed to promote and share our products. Contents included product descriptions, links to images, web page, spec and sell sheets, the press release, instructions to order samples, video training, markets, competition, and recommendations on how to sell to the products strength. Reps and distributors praised this effort and wished other principals would follow suit. 4) Video creation and promotion. Established a successful YouTube channel. Personally produced more than 50 videos promoting products and services across the product line. 5) I directed our corporate website redesign, built on the Sitecore platform. This site is fully responsive, parallax design, with a full suite of marketing automation tools. I manage the social media and corporate communications through the site and have recently implemented a new acquisition into our web presence incorporating the necessary look and feel while still maintaining the acquisitions brand.Additional ExperienceMarketing Manager / Product Manager / Lead System Test, AT&T / Lucent Technologies, Naperville, IL
Listed skills include Product Marketing, Strategy, Product Management, Business Development, and 21 others.