Jim Steinbacher Email and Phone Number

Mental Health clinic startup

• Establish the role as the subject matter expert for the company, for both technical and marketing leadership in the wireless realm.• Create and seek board approval for new strategic direction for wireless and switching product lines. This included new generation hardware, and cloud management incorporating machine learning.• Re-establish field and Partner confidence for SonicWall’s ability to deliver effective MSP-focused wireless and switching solutions in a timely manner.• Reshape the relationship between the development team and product management to one with a shared vision and understanding of product applicability within the marketplace.• Define narrow vertical markets that would allow SonicWall deep penetration and ‘stickiness’ within select markets.• Define the differentiating characteristics that would provide real value to partners and customers alike.• Partner with, but play hardball as required, current ODMs to improve product feature and delivery for next-generation products.• Wrangle cats.

Wi-Fi security is broken. As Technical Evangelist for Wireless with WatchGuard, my responsibility is to educate and influence how to secure Wi-Fi in enterprises as well as SMB. WatchGuard is a channel-driven company. I have the opportunity to speak not only with Partners/MSPs (10,000+ worldwide), but also with end-user groups to explain the vulnerabilities in Wi-Fi and how to fix them. Additionally, I am a member of the IEEE working group for 802.11be - the next generation of Wi-Fi (Wi-Fi 7 in WFA terminology). From directly contributing to next-gen Wi-Fi product definition to providing technical insight into partner Wi-Fi projects, I have the ability to directly impact product, purchasing decisions, and product line success.

My responsibilities include everything from business development to product strategy, pricing, and team development.I drive the product roadmap for the new Ultra-high density Wi-Fi product offeringI am responsible for the Go to Market strategy for the product lineI co-develop the channel sales strategy and champion key reseller onboardingI directly contribute to business development activities in carriersI drive FCC. ETSI, Wi-Fi Alliance, et al certificationsI develop and implement the product reseller pricing and SKU hierarchy in SAPI drive the web site content development and productionI am the chief evangelist for the product within Panasonic and in customer-facing conference and trade show presence.I develop and maintain the training and support strategyI co-develop all product data sheets and sales collateralI manage the Panasonic side of the ODM relationships

One of three principals responsible for complete product definition of consumer and OEM productsArchitected the high level product design: Cloud managed mobile and home wireless router Parental Control systemDirected the search for development resourcesCo-managed the multi-country development team using Agile methodology (with Jira)Responsible for developing the product test planResponsible for ODM (Taiwan) selection and product production in Taiwan and ChinaNegotiated procurement with ODMsDeveloped the follow-on product definition and development plansDeveloped current beta and production product rollout plansProvided the technical presentation for key telecom customers

PowerCloud Systems has developed a cloud-based WLAN controller platform which is able to deliver enterprise level control for low-cost (yet high performance, well manufactured) access points. The product includes hotspot capability, supports VLAN, 2-factor authentication, reporting capabilities, and a host of other features - all manageable from a browser located anywhere in the world.At PowerCloud, I was responsible for customer-driven product development efforts for the enterprise wireless products. This includes interfacing with customers to develop features and functional product requirements, driving those feature sets through design to manufacturing, coordinating the product roll outs, and managing customer technical issues.Directly contributed to the design and implementation of cloud-managed access points and parental control router productsOwned ongoing product enhancement definitionManaged the product from high-level design through product implementation.Injected direct customer feedback into the design process.Hands on testing during development phaseResponsible for product performance testing in real world environmentsManaged the beta testing processDeveloped and presented product training to the Sales channel and key customersPowerCloud Systems was successfully acquired by Comcast Cable in 2014

Enable Networks, a subsidiary company of PowerCloud Systems, is a provider of a Software as a Service (SaaS) solution that delivers breakthrough Wi-Fi capability to the SMB/SME market. With both hardware and a management platform powered by CloudCommand™, Enable supports Managed Service Providers looking to profitably expand their business by adding wireless network management services to their portfolio of services, as well as wireless resellers moving into the indoor services market. Enable Networks provides everything needed to deploy, configure, secure and remotely manage mission-critical networks, including HIPAA and PCI compliance. PowerCloud Systems (Enable Networks) was successfully acquired by Comcast Cable in 2014My role and responsibilities include: Fully develop the Reseller and Distribution Channel for the Enterprise access point business Build both the Channel and Sales Engineering teams Initially serve as the primary technical resource for the Sales and Marketing teams Develop ongoing customer driven product definition and feature requirements. Driving and managing the implementation of new feature sets Developing technical documents, whitepapers, best practice guides, and providing in depth competitive analysis. Product demonstrations for partners, prospects, and industry influencers. Managing the QA process for product features and enhancements to verify functionality.

• Technical subject matter expert for company’s sales channel.• Exceeded multi-million dollar sales quota year every year. • Top Channel Sales Manager 2 out of 3 years.• Increased sales from top 10 existing customers.• Added 75+ new resellers to existing customer base.• Managed national accounts, e.g. CDW, Insight, SHI, Motorola, SoftChoice, Zones, et al.• Expert at developing relationships within client and manufacturer’s organizations.• Provided customers with knowledge of ‘Industry Best Practices’.

• Proven ability to create and present dynamic and effective product sales and technical presentations• Actively sold a wide variety of engineering, security, and design services• Principal Account Manager for State of Oregon and Education Dept business• Maintained a broad product knowledge of multiple vendor’s products and technologies• Broadened customer base with excellent prospecting skills

• Designed and managed IT and security infrastructure• Architected and developed custom POS front and backend system for company wide deployment• Implemented and maintained a secure network infrastructure, including VPN remote access, web filtering, IPS/IDS, WAN acceleration which resulted in a 0 virus/worm/data theft environment.• Took the lead in developing and implementing improved business practices utilizing current technology tools such as CRM, Microsoft Project Server, IIS, etc.• Oversaw the entire company’s information and telecommunication systems, including managing 5 direct reports, 25 indirect reports, and various vendors supporting a multi-platform, multi-location infrastructure• Developed policies and procedures for system and application access and security.• Directly managed helpdesk, security, and network operations • Developed IT budget to include the areas of equipment, security and personnel. • Maintained PCI and Sarbanes-Oxley compliance.

Designed, developed, and taught curriculum for "Windows 2000/2003 Active Directory Design and Administration"Designed, developed, and taught curriculum for "Windows 2000/2003 Network Infrastructure Design and Administration"Designed, developed, and taught curriculum for "Windows 2000/2003 Server and Professional Administration"Designed, developed, and taught curriculum for "CompTIA Network+ Certification."

• Became the product evangelist for the market leading symbolic mathematics program, Mathematica• Primary contact for the education market• Managed OEM contracts and negotiations with industry leaders such as Steve Jobs (NeXT, Apple) and Ed Zander (Sun) • Managed the telemarketing sales force of 7• Managed all channel partner and distributor relationships