I work with both established and emerging life science clients to build partnerships that deliver strategic sales, marketing and medical solutions that improve health outcomes. Global clients I’ve worked with include Pfizer, GSK, Takeda, Abbvie, Astellas, Genentech/Roche, Novartis, Johnson & Johnson, Eli Lilly, Bayer, BI, BMS, AstraZeneca and Amgen. Recent emerging clients include Intercept, Aprea & Servier.After 20+ years of enabling digital experiences globally, I still bring an evangelical passion, relentless curiosity and dedication to helping customers realize the promise of digital in markets that demand innovation.As a proven product lifecycle marketer, I have worked across a spectrum of business challenges, from early stage new products to in-line brand evolution to Rx to OTC switches.Current areas of focus: RWD/RWE, Practical innovation, Medical affairs, New product development, HCP marketing, Data strategy & acquisition, Omnichannel marketing, Transformative CRM, Sales Effectiveness, Immersive (XR) Experience, Measurement, Actionable Analytics, Optimization, CX/UX, Digital Transformation, Commercial Effectiveness, AI &, MediaBuilt sales & client service success on 8 years of progressively responsible Global 500 pharmaceutical & packaged goods advertising & brand management experienceOwner: Digital Ad Targeting Innovation (DATI) LinkedIn Group. Established 2008, 1,550 Global members
Listed skills include Digital Marketing, Online Advertising, Online Marketing, E Commerce, and 46 others.