Head Of Insight
CurrentPreviously a consumer brand copywriter, B2B Head of Copy, direct marketing Creative Director and specialist B2B creative strategist, Jim is now applying 36 years’ experience in brand development in his role as Head of Insight.A creative thinker - with an ability to distil clarity from chaos - Jim sees his role as interrogating and analysing clients’ markets, competitors, customers, brands, processes and beliefs in search of the ‘killer’ insights to form the foundation of their business and communication strategies.In seeking to inform smart solutions to tricky problems, Jim's as comfortable helping an industrial manufacturer define a complex service offering as he is working with a housing trust to articulate and implement a new operating structure.Career campaign credits include: Bupa, NatWest, DAF, Carlsberg Tetley, Uniroyal/Continental, Alliance & Leicester, MORE TH>N, Symantec, BASF, Princess Foods, AC Sports cars, GE/TLS, Paddy Power, The Co-operative, Anchor Trust, Marshalls plc, HSS Tool Hire, Siemens, Vodafone Atkins, Yodel and Brother (UK & EU).He also wrote a campaign for bull semen once. Insert your own punchline here...Specialising in: Audience, market, competitor & brand analysis; brand interrogation to define differentiators/attributes/values; designing and facilitating client workshops/focus groups to determine internal/external POVs/perceptions; ‘customer journey’ mapping to establish the purchase cycle and identify opportunities to enhance & improve communications at every stage; proposition & process development/articulation; defining, communicating & ‘policing’ brand messages, vocabulary & tone of voice; designing and delivering online audience research projects. Also a really good writer.
