Experienced marketing executive who has served Fortune 500 and middle market companies in planning, strategy, positioning, and branding and market analysis throughout his career. Background in planning and research with a practical knowledge across a wide range of business sectors. Strong concentrations in health and wellness, retail, packaged goods and business-to-business. Began his career as a copywriter and this has allowed him to bring a unique perspective to the creative process born out of respect for the product of advertising and the big idea.In July 2015 Jim founded Blackbird Communications with a desire to reconnect with his passions in the communications business: strategy and contributing to client business growth. His vision is to build marketing services firm from the ground up that is unencumbered by any “old school” legacy and to build it in a way that would address issues client-side marketers have identified as lacking in many current agency models:• Strong selling ideas grounded in strategy that drive proven business results• The integration of the increasing numbers of communication channels under a single selling platform• Accountability supported by hard metrics• A nimble and cost efficient organization While Jim is a chief strategy officer at heart, at Blackbird we eschew titles, and Jim likes to be known as the agency EIEIO. Prior to founding Blackbird, Jim spent 19 years at Della Femina Advertising and was the President and Chief Strategy Officer for the last 7 of those. In his role there, he developed the agency’s proprietary planning tool: AdCepts™, used for strategic planning for all agency clients including Viagra, Ernst & Young, Carvel, Purdue Pharma, Marsh & McLennan, S&P, Pentax, StarKIst and others. Jim has two primary operating principles: keep it simple and keep your sense of humor. CLAIM TO FAME:Sited by Jerry Seinfeld in his HBO special “Talking Funny” as the first funny person he ever met. (They met in 3rd Grade)
Listed skills include Advertising, Integrated Marketing, Marketing, Creative Strategy, and 43 others.
