Jim Woods

Jim Woods Email and Phone Number

Global Marketing Executive | Brand Marketing | Product Marketing | Demand Generation | Product Led Growth @ TMEIC
Jim Woods's Location
Blacksburg, Virginia, United States, United States
Jim Woods's Contact Details
About Jim Woods

I am a high impact, enterprising, focused global leader with the natural ability to grow new and existing businesses and forge loyalty with customers, vendors, and business partners. My track record speaks volumes: I've successfully established a lasting presence in new markets; developed successful sales strategies, channel marketing, and distribution; identified growth opportunities; and initiated strong business alliances to propel an organization to the top tier of its industry. As a talented marketing strategist, I provide thought leadership and insights for market differentiation, competitive advantage, and go-to-market strategies using best-in-class tools and processes. My motivational management style has been instrumental in building, guiding, and retaining high-performance global teams to develop and implement strategies for accelerated growth.• Drove unprecedented success with a remarkable 25% increase in revenue, setting a new record and outperforming the previous best performance of 19%, showcasing exceptional growth and surpassing prior benchmarks.• Led marketing efforts that created a significant increase in the pipeline, soaring from 500K to 1.7M, expanding pipeline coverage from 1.5x to 3.6x, showcasing an expansion in potential opportunities and market reach.• Utilizing a data-driven approach, which stimulated fresh growth in the critical North American region, driving 104% surge in Marketing Qualified Leads. This success stems from a strategic reallocation of resources and budget, steering away from underperforming regions and refocusing global digital events on US time zones.• Website's traffic and engagement (GA4) outpaced the industry average by 22% and surged past other Ideagen business units by 58%, attributed to the strategic shift towards VBO-focused strategies.

Jim Woods's Current Company Details
TMEIC

Tmeic

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Global Marketing Executive | Brand Marketing | Product Marketing | Demand Generation | Product Led Growth
Jim Woods Work Experience Details
  • Tmeic
    Director Of Marketing
    Tmeic Aug 2024 - Present
    Roanoke, Va, Us
  • Radford University
    Adjunct Faculty
    Radford University Aug 2015 - Present
    Radford, Va, Us
    I deliver engaging instruction pertaining to Graphic Design and designing consumer product packaging to senior level undergraduate students. Develop and implement course materials, assessments, and lectures, fostering a dynamic learning environment that upholds the university’s educational mission through dedication to teaching excellence.
  • Ideagen
    Vp Of Marketing
    Ideagen Mar 2023 - Apr 2024
    Ruddington, Nottingham, Gb
    As the leader of a global team of seven, I am responsible for crafting and directing comprehensive marketing strategies aimed at enhancing brand visibility and driving revenue growth across various international markets. My role involves formulating and executing innovative global campaigns, optimizing digital marketing initiatives, and prioritizing data-driven decision-making to enhance our competitive position in the dynamic SaaS landscape while ensuring alignment with our business objectives. Spearheading product launches and customer engagement efforts, I play a pivotal role in contributing to our organization's success on a global scale while managing a $1M budget.• Led the marketing team in developing and executing strategic initiatives, increasing monthly marketing driven pipeline from 500K to 1.7M in one year. Created a strategy to focus all campaigns on large value-based outcomes integrated campaigns and evergreen content that lasts for years.• Increased marketing sourced pipeline creation by 82%. Driven through evergreen VBO strategy, budget and people resource optimization and strengthening strategic partnerships.• Demonstrated exceptional talent in cultivating top-tier global teams, maintaining the highest employee retention rate, and achieving an NPS that outperformed the company benchmark of 38 with score of 67.
  • Ideagen
    Head Of Global Marketing, Audit & Risk And Qhse
    Ideagen Aug 2022 - Mar 2023
    Ruddington, Nottingham, Gb
  • Ideagen
    Head Of Global Marketing, Audit & Risk
    Ideagen Mar 2022 - Aug 2022
    Ruddington, Nottingham, Gb
  • Ideagen
    Vp Of Marketing, North America
    Ideagen Mar 2021 - Mar 2022
    Ruddington, Nottingham, Gb
  • Qualtrax, Inc.
    Director Of Marketing
    Qualtrax, Inc. Oct 2018 - Mar 2021
    Blacksburg, Va, Us
    Purchased by Ideagen in March of 2021. As the head of the marketing team, I directly reported to the President and played a pivotal role in orchestrating and executing strategic marketing initiatives. My responsibilities included leading the development and implementation of targeted marketing campaigns tailored to the unique needs of our niche market. I oversaw the entire marketing lifecycle, from crafting compelling messaging to managing digital channels, analyzing campaign performance, and optimizing strategies for maximum impact. Additionally, I spearheaded customer engagement and retention efforts, organized events, and made significant contributions to the overall growth and success of the organization.• Partnered with strategic customers to leverage the database and knowledge platforms to position them as thought leaders resulting in a 50% increase in leads.• Successfully drove revenue growth by 19% annually through innovative marketing campaigns.
  • Spectrum Brands, Pet Home & Garden
    Director, Creative Services
    Spectrum Brands, Pet Home & Garden Sep 2005 - Feb 2018
    Middleton, Wi, Us
    As Director of Creative Services, I reported directly to the VP of Marketing and oversaw projects at every stage, from conception to completion. Additionally, I managed an internal creative team spread across three locations in the US, as well as coordinated with third-party agencies, photographers, and freelance designers. Collaboration with European and Japanese markets was a key aspect of my role to maintain brand quality and integrity. I closely collaborated with retail giants such as Wal-Mart and PetSmart to design exclusive private label products for AquaCulture, Topfin, National Geographic, and other prominent brands. My responsibilities also included creating brand architecture and style guides for various global brands, including Tetra, Marineland, Instant Ocean, Jungle, and Aquatech. Moreover, I developed multilingual products tailored for South American and Canadian markets and managed content and design for all branded websites and apps. Overall, I supervised a team of 11 employees to ensure the successful execution of marketing initiatives.• Developed marketing, product and creative plans for customers and presented them to various clients including Wal-Mart, PetSmart, Petco, Lowe’s and Amazon, resulting in over $16M in new business. • Spearheaded the product initiative of Disney licensing items. Pirates of the Caribbean, Little Mermaid, Finding Nemo generated $2.5 in annual revenue.
  • Leadership
    Industry Leadership
    Leadership Jul 2010 - Jan 2018
    My expertise in running a highly successful global teams has led to many unique opportunities. I have been interviewed and written articles for national publications and blogs. I have also had the opportunity to speak at national and regional events. This has been a tremendously rewarding experience that I hope to continue.Speaking: •HOW Design Live - Chicago, May 2015 •CHPRMS - Asheville, November 2013 •HOW Design Live - San Francisco, June 2013 •AIGA - Dallas, December 2012 •HOW Design Live - Chicago, June 2011Articles and Interviews: •Click on links
  • Tetra
    Creative Manager
    Tetra May 2003 - Sep 2005
    As the Creative Manager I was responsible for all phases of creative development, design/redesign and pre-production for all packaging, point of sale, and promotional materials for the Tetra brands. This included designing as well as creative direction and support of the Creative Services team, freelance designers and outside Agencies. I was the key creative point person for the Creative Services team, managing overall communication and creative direction. I worked closely with packaging engineers and production insuring that the creative is appropriate for the particular production process.
  • Tetra
    Graphic Designer
    Tetra Jun 2001 - May 2003
    As a graphic designer I was responsible for design/redesign and pre-production for all packaging, point of sale, and promotional materials for the Tetra brands. I worked closely with packaging engineers and production insuring that the creative is appropriate for the particular production process.
  • Clear Channel Outdoor
    Graphic Designer
    Clear Channel Outdoor Jul 1999 - Jun 2001
    New York, Ny, Us
    Clear Channel Outdoor is the Global leader in outdoor advertising. My responsibilities included designing advertising materials for the Baltimore and Washington D.C. Markets. These materials were displayed on Billboards, Wallscapes, Mass Transit Displays and Commuter Rail Displays. I was also responsible for sourcing and managing all print vendors.
  • Michael Stewart Photography
    Intern
    Michael Stewart Photography 1998 - 1998

Jim Woods Skills

Advertising Pop Packaging Creative Direction Promotions Typography Corporate Identity Brand Development Visual Communication Quarkxpress Direct Mail Posters Collateral Logo Design Illustrator Mac Catalogs Brochures Graphic Design Marketing Image Manipulation Art Direction Flyers Creative Strategy Graphics Management Illustration Branding And Identity Adobe Acrobat Photoshop Marketing Communications Layout Process Management Dreamweaver Creative Writing Adobe Creative Suite Pre Press Indesign Packaging Design Adobe Illustrator Page Layout

Jim Woods Education Details

  • Shepherd University
    Shepherd University
    Graphic Design

Frequently Asked Questions about Jim Woods

What company does Jim Woods work for?

Jim Woods works for Tmeic

What is Jim Woods's role at the current company?

Jim Woods's current role is Global Marketing Executive | Brand Marketing | Product Marketing | Demand Generation | Product Led Growth.

What is Jim Woods's email address?

Jim Woods's email address is jw****@****rax.com

What is Jim Woods's direct phone number?

Jim Woods's direct phone number is +154046*****

What schools did Jim Woods attend?

Jim Woods attended Shepherd University.

What skills is Jim Woods known for?

Jim Woods has skills like Advertising, Pop, Packaging, Creative Direction, Promotions, Typography, Corporate Identity, Brand Development, Visual Communication, Quarkxpress, Direct Mail, Posters.

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