Small Business Marketing Strategy.Statistical analysis.Target modeling. Direct and Web Marketing Analytics.Salesforce Funnel Reporting.Adobe Analytics.

Evaluated and enhanced financial models, uplift models, multi-touch attribution models and other predictive models for various marketing campaigns.Provided optimal marketing spend by channel (market mix modeling).Supported Line of Business in determining the cadence and sequence of customer touch-points across multi-channels.Created designs for a range of business questions across customer segments and marketing channels to enable improved funnel pull-through.Using Adobe Analytics, built predictive models to drive outbound marketing programs. Sales-force CRM system tracking using the Opportunity Predictive Model for Conversion Optimization. Provided technical governance and oversight and influence how to leverage data and modeling to drive our business to the next level.Created Dashboards with Marketing Campaign Results in Tableau.Trained and Mentored junior data scientists/analysts.

Supported the enterprise Operational Risk Management strategy by the development and execution of audit test plans through data analysis, data modeling, process reviews and or transaction testing.  Responsible for completing audits across multiple lines of business and/or broad functional areas and consolidating results of testing into actionable reports including recommended remediation and control improvements.

Worked on various project related activities for multiple business units. Service, support and product fulfillment oriented. Researches and documents organizational reviews, workflow analysis, and management/staff analysis.Responsible for significant contributions to the design and development of project deliverable. Responsible for timely completion of project deliverable.Resolves complex problems based primarily on knowledge of the business, as well as general project guidelines or procedures. Explains and interprets project procedures.Worked with team members on all phases of project and may have some leadership responsibility in directing and evaluating the work of more junior analysts.

Developed financial models to forecast business conditions. Perform pro forma analysis, prepare financial forecasts, profit-and-loss, expense and income statements.Performed system analysis, data analysis, data modeling, analytics and statistical analysis from data from various data sources.Used business intelligence tools such as OLAP and predictive analysis to interpret accounting, sales and inventory information to formulate business decisions. Reviewed the impact of changes in pricing, hedging and other financial strategies. Collaborate with IT in the development of financial analysis programs. Develop recommendations to support effective allocation of financial assets. Created and analyzed weekly, monthly, quarterly, and annual reports and ensure financial information has been recorded accurately. Identify trends and developments in competitive environments and present findings to senior management. Extensive experience with MS SQL Server that includes T-SQL, Stored Procedures, Triggers, Database Scripting.