Jim Mayfield Email & Phone Number

Franklin, Tn, Us

• Responsible for selling capacity of new US factory in South Carolina.• Signed new business with for national distributors and retailers.• Stabilized shrinking business with largest tire retailer in US and provided pathway to grow business 18% in 2018.• Initiated first branding effort to identify Giti as a global tire brand doing business in the US.

Atlanta, Ga, Us

• Responsible for sales of $359M of passenger, light truck and commercial truck tires to accounts across the United States.• Responsible for development and implementation of marketing strategy to grow consumer awareness, support sales activities, and develop new products for domestic market.• Managed team of twenty sales professionals across US, five inside sales/customer service reps and seven marketing team members.• Stabilized eight years of sales decline and grew business 17% in 2017 in a market that grew 1.5%

• Responsible for developing product portfolio for consumer and commercial business in US.• Managed team of product managers, field engineers, and consumer relations group.• Worked closely with key customers to develop exclusive product lines to support sales growth.• Member of executive team involved in establishing strategic direction of company.

Us

• Lead private brand tire distribution coop with annual sales of $200M.• Responsible for sourcing tires from seven global suppliers, managing P&L, developing new product lines, managing vendorrelationships, working with board of directors, and managing fifty-two employees.• Extensive experience working with Chinese manufacturers.• Developed industry leading opening price point product line, Sentinel, including touring, UHP, All Season, All Terrain, and SportTruck fitments.• Managed 500,000 square foot warehouse operation in Memphis, TN.

• Developed sales and marketing strategy for introduction of ADVAN premium Ultra High Performance Tire brand into the US.• Wrote sales and marketing programs, hired Premium Service inside sales team and hired outside sales force.• Grew brand sales and profit 20% in 2007 and 28% in 2008.• Signed sixty Premium Service Dealer locations and twenty-eight Ultra associate dealer locations over two years.• Market share of ADVAN brand grew to 3.5% of premium UHPT segment.

• Maintained responsibility for ADVAN brand.• Added responsibility to manage and integrate Mexico business into Yokohama Tire Corporation (formerly managed throughcorporate sales office in Tokyo) and managed business with Friend Tire (a Yokohama owned regional tire distribution businessin Missouri).

Us

• Responsible for product sourcing globally, all marketing and sales programs, internet site launch, advertising programs and allcommunications to stockholders/customers.• Managed $160M of product sourced from China, Korea, Taiwan, Japan, and the US.• Introduced five new product lines in fourteen months.• Launched three new consumer web sites for the two brands and corporate site.

• Responsible for all marketing activities of Continental Tire North America.• Managed promotion and advertising budget of $18M.• Initiated first national print campaign promoting Continental brand.• Negotiated three year agreement as first title sponsor of Continental Tire Bowl in Charlotte.• Launched six new tire lines during 2002 and 2003.

• Responsible for sales to mass retail customers Sams, Walmart, Sears, Montgomery Ward, Tire Kingdom and Discount Tire.• Managed staff of sales, logistics and support professionals.• Total sales of $350M.• Also responsible for product planning and development for passenger/light truck division.

• Managed sales to auto manufacturers in US and overseas.• Developed staff of 35 sales, marketing, engineering, logistics and administrative professionals.• Managed P&L to exceed 1997 and 1998 profit budget by over 10%.• Sales in 1999 exceeded $400M.• Managed integration of O.E. team into brake and chassis group purchased by Conti.

• Sales of medium and heavy truck tires increased over 20% in 1996.• P&L management responsibility guided region to return net profit of $1.3M with return on net sales of 2.9% in 1996.• 1996 was the first profitable year for region in a decade.

• Managed commercial business in Northwest US with staff of six territory managers and two product specialists.• Exceeded sales unit goals and sales dollar goals each month in position.

• Managed PACCAR account which included Kenworth and Peterbilt truck companies.• Responsible for sales of $60M per year.

• Responsible for Freightliner Truck Corp.• Achieved first optional sourcing for Continental brand medium truck tires in US.• Also managed business with Utility Trailer, Consolidated Freightways and Road Systems.

Bachelor Of Science, Business Administration

Successfully Managing People

Leadership Development Program

Strategic Marketing Management

Sales Management And Marketing Strategy