Develop a comprehensive go to market plan along with a relevant road map of innovative best in class technology products. Implement new marketing techniques aimed at an audience who has been marketed to in a very traditional way. Manage a team of seven to accomplish the aforementioned items.

Responsible for identifying vertical markets and creating comprehensive marketing and sales plans to successfully penetrate said markets. Identify and help implement new internal processes that help sustain the modest growth of the company. Some examples are new quality approaches, new product development processes, end of life strategies and comprehensive internal education web portals. Also responsible for the creation of marketing materials including electronic and print media. A strong focus on writing white papers and relevant industry articles. Discover industry trends and technologies and propose new features and products to the engineering core. Manage one direct report. Promote and train on new products and technologies to other industry leaders and technical managers as well as our own salesforce, and technical support teams. Negotiate, coordinate and close large OEM and tier one customers with industrial application needs.

Technology Analyst - In depth industry analysis regarding complex new technologies in the Software and Hardware arena. I focus my research in both the enterprise and consumer marketplaces. This position also involves freelance technology writing and to date I have contributed to several well known projects with large companies such as HP and IBM.My specialty is investigating a wide range of technology trends and products.

Participated in the development, planning, positioning and launch activities of SD(systems division) products(commercial systems such as receipt printers and POS systems) to ensure sales objectives are met. Participated in forecasting and successful procurement of product. Communicated roadmaps to the salesforce as well as supported the salesforce with key presentations and customer visits. Provided input into product requirements for local development projects and was the internal and external product expert.

Manage Central Territory consisting of 19 states, two dedicated Central territory sales reps and 4 other shared indirect reports. Consistently exceeded annual quota of $14MSold to and identified large key end user accounts (through references, trade shows and self executed marketing campaigns) while working with a reseller channel.Facilitated the design and implementation of several new product designs.Coordinated custom product enhancements for strategic customers including McDonald’s, RF Technologies, Sears and Abbott Laboratories.Coordinated projects with Hardware, Software and mechanical engineers as well as product management teams.Helped design 140 page Digi Product and Solution Catalog.

Sole sales professional responsible for $2M yearly quotaPrimary liaison between sales, marketing, accounting and operations for all current customer issuesApplied problem solving techniques to ensure timely resolution of all customer issues on a daily basisDeveloped and executed a comprehensive business plan which included lead generation strategies, strategic partnership development, forecasting, product marketing, and tradeshow attendanceIdentified strategic account resulting in largest single order in company historyCollaborated with Senior Management on future product developmentLanded first few customers for company to build on

Created marketing programs, developed and maintained territory forecast, orchestrated national product trainings and developed strategic partner relationships (OEM Sales).Visited customer sites in order to strengthen relationships, uncovered new opportunities and increased sales activity.Managed major key accounts including Comp USA, Dell, Wal-mart, Sam’s ClubTargeted and developed new retail, e-commerce, distribution and OEM accounts. Successfully signed many large accounts including Walmart.com, Dell, and Software Etc.Increased sales by $250,000 quarter over quarter.Liaison between sales and designers, including coordination of local design procedures, design proofing and scheduling.