James Tonkin Email & Phone Number

Digital Marketing Director who thrives at the intersection of business strategy, customer experience, and technology.I have a proven track record of delivering integrated digital strategies and complex projects that drive user engagement and growth for purpose-driven organisations. My areas of expertise include:• Website Strategy and Management: Developed and implemented comprehensive website strategies, leading enterprise web development projects for Australian Red Cross Lifeblood and Deakin University.• Digital Campaign Management: Managed and executed digital campaigns, from insight-led strategy development to campaign and budget management.• Digital Customer Experience: Defined CX strategies, implemented CRMs and marketing automation platforms, and established teams to manage cross-channel communication journeys.• User Experience and Optimisation: Established conversion rate optimisation and personalisation programs to continuously improve web experiences.• Product Strategy and Delivery: Developed product strategies and roadmaps, leading the strategy, delivery, and enablement of Salesforce CRM, Marketing Cloud, and Adobe Experience Cloud suite.• Agile Project Management: Leveraged Agency Agile training to deliver high-impact digital products, meeting business objectives and user needs.• Leadership and Team Management: Passionate about coaching and developing high-performance teams, managing large budgets, and driving digital transformation programs.I am dedicated to developing insight-led strategies and leading teams to deliver transformative projects that enhance customer experience and meet business objectives. I look forward to connecting with like-minded individuals who share my values for digital innovation.

Listed skills include Digital Marketing, Digital Strategy, Social Media, Seo, and 17 others.