American Green Lights supplies energy efficient, cost-effective lighting technologies to cities, airports, factories, convention centers, retailers, property managers, military, power companies, and other large scale users. We partner with world-class manufacturers with the latest technological advances in lighting to offer economically sound environmentally friendly products to our customers. As Co-founder and CEO, developed a national network of sales reps and distributors to sell our newly developed leading edge lighting technologies to city governments, institutional and industrial clientele. Lead development team and negotiated with several Chinese and Taiwanese factories for product development and manufacturing. Established in-house development team and local manufacturing for fast prototyping and custom solutions. Spearheaded viral marketing through social media influencers and digital strategies along with media partnerships to develop a following of loyal targeted media personalities and clientele. Established several warehouse and distribution locations to facilitate fast delivery of product to clientele. Established customer support team and practices to gain competitive advantage by providing one-to-one customer contact and personal attention to client needs and immediate support.

Global Trading of lighting, energy products and commodities. Specialists in LED lighting, Induction Lighting and new battery technologies. Sourcing green products and technologies. Personally visited over 400 factories in Taiwan and China to evaluate potential suppliers. Import goods into and out of Asia, South America, and Africa. Assist foreign manufacturers in brand building and distribution network development into the US and abroad. Taiwan and China operations to evaluate factories and assure quality. International trading of commodities as intermediary and as direct buyer/seller. Broad network of worldwide contacts.

Launched company with minimal capital investment and grew sales to $1.6 million in year one and $4.4 million in year 2, with $900K in operating profit. Developed Go-to-market strategies and launched product brand at 2006 PGA show and honored as one of the best new products of the show. Built distribution network to over 5000 retail locations and 18 International distributors. Utilized influencer marketing, established strong media partnerships and aggressive PR strategies to create buzz and excitement, gaining worldwide product recognition within weeks of launch.

Niche Golf Club Company. Specialists in Fairway Woods and Hybrids. Became the leading the fairway wood and hybrid club count on the PGA Tour, used by winners of over 200 professional tour events. Developed team of dedicated members who were passionate about golf, our products, and desire to make an impact in the industry. Doubled sales each of three years while I was there. Created a brand image with a cult-like following among golf professionals and better golfers, creating buzz by utilizing professional tour influencers, golf media partnerships, and aggressive PR campaigns. Developed Go-to-market strategies to target the varying levels of golfers' skills and needs with different products and sales channels and pricing to maximize profit margins.Managed Golf Tour support and custom club fitting and assembly operations to generate buzz and meet the needs of highly skilled golf clientele. Asked by my partners to launch Trion:Z company in Nov 2005.

Joined VC funded Internet startup after round 1 funding. Developed business plan to transform company from destination Website to Corporate Tools and Technology. Transitioned from pure business development role to include technology development and lead cross functional teams. Established relations with 50 of the Fortune 500 corporations for new corporate tools. Found buyer and negotiated sale of the business after company's failure to secure 2nd round funding. Lead integration team to combine technologies into buyer's business processes.

$39 million marketing data and software division of a $2 billion public company. Rebuilt broken consulting organization from <$900K in sales to over $9 million in sales within two years. Provided data driven analytics, application of geodemographic segmentation systems, consumer behavior and target marketing and brand building consulting, and territory and trade performance analytics and marketing consulting services to Fortune 1000 companies in the Retail, Real Estate, Insurance/Investment, Banking/Finance, Regulated Industries/Manufacturing industries. Led development team of Ph.D. statisticians, data scientists, neural network scientists, demographers and software developers to solve client marketing and distribution business issues.Promoted to Sr.VP, Chief Technology Officer to lead rebuilding of technical development team. Responsible for software and data development team for the creation of consumer and demographic databases and analytical software for productized systems and for consulting team use.Departed after acquisition of our division by a multi-billion dollar international data company.

Regional Manager (1993-1994): Responsible for sales and regional marketing of $200 million sales organization covering the eastern half of the US. Responsible for network of over 1000 dealers and 14 District managers.Mgr. Market Research and Dealer Development (1990-1993): Redefined and implemented new distribution strategies of consumer and industrial products to adapt to shifts in consumer behavior. Responsible for Consumer Research in leading the direction of Product Development, channel strategy, and marketing. Developed long term product, distribution, and marketing strategies that resulted in doubling consumer product sales in three years in a highly competitive, non-growth industry.As District Manager, responsible for dealer level sales and district level marketing efforts within assigned territory. Doubled Territory sales within one year in each of two different territories. Assessed market penetration and strategically opened new dealerships and managed channel conflict. Developed and implemented training dealership training programs on a dealer and district level. Developed andimplemented local market advertising campaigns. Managed district ad agencies, PR companies and local media. Planned and executed local area trade shows and product introductions. Gained experience in local market brand development and retail strategies which continued to contribute to my success throughout my career

Developed numerous cost-down and innovative new product components and sub-assemblies with major medical, automotive, electronics, and computer manufacturers. Precision tooling and high volume injection molding of tight tolerance engineering plastics parts.Experienced and lived concepts of Total Quality Management (TQM), Statistical Process Controls (SPC), Zero Defect design, and Design for Manufacturability, all of which I have continued to use throughout my career.