Jim Vaillancourt Email & Phone Number

Greater Minneapolis-St. Paul Area

Lionhurst is a Google Ads agency that enables companies to maximize their return on digital marketing ad spend through industry-leading expertise and the utilization of the latest technology.

Greater Minneapolis-St. Paul Area

• Lead the Shopping and Feed-based Marketing team at Ovative/group
• Develop impactful strategies and own tactical execution of the channel
• Responsible for Google Shopping ads (PLAs/Product Listing Ads), Bing Shopping ads, Comparison Shopping Engines (CSEs), and other marketing opportunities that utilize product feeds
• Create, manage and optimize our clients’ product feeds
• Define best practices and train the team

Greater Minneapolis-St. Paul Area

• Manage and optimize paid search, display, Google Shopping (PLA) and product feeds
• Work with earned (SEO) media and social media teams to maximize program effectiveness
• Integrate offline sales data into bid management platforms and optimize accordingly
• Act as O/G’s subject matter expert across paid search, CSE’s and Google Shopping

Greater Minneapolis-St. Paul Area

• Manage and optimize paid search, display, Google Shopping (PLA) and product feeds
• Integrate offline sales data into bid management platforms and optimize accordingly
• Act as O/G’s subject matter expert across paid search, CSE’s and Google Shopping
• Build best practices, stay on top of emerging trends and vet new technologies
• Recruit, train and manage new team members
• Increased average monthly spend for one client from $15k to $100k in one year while maintaining the… Show more

• Responsible for the paid media programs of the largest clients in the Consumer Electronics vertical
• Trained and managed analysts to assist on my paid media campaigns
• Created and presented marketing pitches to current and existing clients
• Interfaced with clients to develop the strategy of paid search and display advertising campaigns
• Developed and utilized VBA macros in Excel to run reports quickly and more efficiently
• Implemented custom web pages to increase… Show more

• Interfaced with clients to develop the strategy of paid search and display advertising campaigns
• Analyzed and optimized marketing campaign performance
• Worked directly with the Design team to develop display banners and custom web pages
• Provided paid search daily, weekly monthly and ad hoc reporting
• Developed and utilized VBA macros in Excel to run reports quickly and more efficiently

• Configured and implemented new paid search campaigns using search engine interfaces
• Supported key accounts through keyword development, ad copy writing and bid optimization
• Provided paid search daily, weekly, monthly and ad hoc reporting
• Assisted with strategy and design of paid search keyword campaigns
• Ran various benchmark reports to determine key areas of improvement
• Assisted with setup and management of display advertising campaigns

• Created a market analysis tool that identified growth opportunities and assessed problem areas
• Designed a forecasting model that was used to forecast sales of major products
• Wrote VBA macros for Excel to automate reports and increase efficiency of current processes
• Synchronized accounting software with our sales database in Excel
• Restructured and updated the customer database using MS Access

Bachelor'S Degree, Economics, Finance

Activities and Societies: Nordic Skiing (Captain in 2008-2009 Season)

Education record