Jim Vaillancourt Email & Phone Number

Greater Minneapolis-St. Paul Area

Lionhurst is a Google Ads agency that enables companies to maximize their return on digital marketing ad spend through industry-leading expertise and the utilization of the latest technology.

Greater Minneapolis-St. Paul Area

• Lead the Shopping and Feed-based Marketing team at Ovative/group• Develop impactful strategies and own tactical execution of the channel• Responsible for Google Shopping ads (PLAs/Product Listing Ads), Bing Shopping ads, Comparison Shopping Engines (CSEs), and other marketing opportunities that utilize product feeds• Create, manage and optimize our clients’ product feeds• Define best practices and train the team

Greater Minneapolis-St. Paul Area

• Manage and optimize paid search, display, Google Shopping (PLA) and product feeds• Work with earned (SEO) media and social media teams to maximize program effectiveness• Integrate offline sales data into bid management platforms and optimize accordingly• Act as O/G’s subject matter expert across paid search, CSE’s and Google Shopping

Greater Minneapolis-St. Paul Area

• Manage and optimize paid search, display, Google Shopping (PLA) and product feeds• Integrate offline sales data into bid management platforms and optimize accordingly• Act as O/G’s subject matter expert across paid search, CSE’s and Google Shopping• Build best practices, stay on top of emerging trends and vet new technologies• Recruit, train and manage new team members• Increased average monthly spend for one client from $15k to $100k in one year while maintaining the… Show more • Manage and optimize paid search, display, Google Shopping (PLA) and product feeds• Integrate offline sales data into bid management platforms and optimize accordingly• Act as O/G’s subject matter expert across paid search, CSE’s and Google Shopping• Build best practices, stay on top of emerging trends and vet new technologies• Recruit, train and manage new team members• Increased average monthly spend for one client from $15k to $100k in one year while maintaining the CPA target Show less

• Responsible for the paid media programs of the largest clients in the Consumer Electronics vertical• Trained and managed analysts to assist on my paid media campaigns• Created and presented marketing pitches to current and existing clients• Interfaced with clients to develop the strategy of paid search and display advertising campaigns • Developed and utilized VBA macros in Excel to run reports quickly and more efficiently• Implemented custom web pages to increase… Show more • Responsible for the paid media programs of the largest clients in the Consumer Electronics vertical• Trained and managed analysts to assist on my paid media campaigns• Created and presented marketing pitches to current and existing clients• Interfaced with clients to develop the strategy of paid search and display advertising campaigns • Developed and utilized VBA macros in Excel to run reports quickly and more efficiently• Implemented custom web pages to increase conversion rate• Worked cross-functionally with Earned Media, Sales, Finance, Site Design, and other BUs Show less

• Interfaced with clients to develop the strategy of paid search and display advertising campaigns • Analyzed and optimized marketing campaign performance• Worked directly with the Design team to develop display banners and custom web pages• Provided paid search daily, weekly monthly and ad hoc reporting• Developed and utilized VBA macros in Excel to run reports quickly and more efficiently

• Configured and implemented new paid search campaigns using search engine interfaces• Supported key accounts through keyword development, ad copy writing and bid optimization• Provided paid search daily, weekly, monthly and ad hoc reporting• Assisted with strategy and design of paid search keyword campaigns• Ran various benchmark reports to determine key areas of improvement• Assisted with setup and management of display advertising campaigns

• Created a market analysis tool that identified growth opportunities and assessed problem areas• Designed a forecasting model that was used to forecast sales of major products • Wrote VBA macros for Excel to automate reports and increase efficiency of current processes • Synchronized accounting software with our sales database in Excel• Restructured and updated the customer database using MS Access

Bachelor'S Degree, Economics, Finance

Activities and Societies: Nordic Skiing (Captain in 2008-2009 Season)

Education record