This role is about satisfying my personal curiosity from science and sports to learning and language. Having a career that exposed me to diverse industries, challenges, people and opportunities provided unique learning experiences. I am applying those experiences to activities and projects where I can add value and are both fun and personally interesting.

By building a strong network of partners and innovators we created the leading life science incubator. It takes the coordination of a host of special events including panels, workshops, grand openings, receptions and investor meetings as well as attention to key partners and innovator needs to deliver impressive results. I have the privilege of working with organizations like the NIH, NCI , Gates Foundation, CIRM, NEA, Canaan Partners, OrbiMed and other partners to help promote and expand the JLABS brand and reach.A exciting role was heading the JLABS reception at the J.P. Morgan Healthcare Conference and other major events that greatly helped build the brand.

Working with clients on improving sales and supporting events. Routinely meet objectives for event sales and sponoships. Introduced successful pre-owned sales programs that cleared out old inventory and supported new sales. Increased web traffic for a client by 35% and established various inbound marketing programs. Support programs through PR, Internet advertising, email newsletters and social media. Logistics manager and client contact for LifeRide 2013- celebrity charity ride for AIDS research. https://www.youtube.com/watch?v=QwabdVsJ_9oRoutinely facilitate workshops for non-profit organization. Co-founder MDM - Developed full scale business plan for start-up venture, including financials, marketing, web and media strategies. Although missed goal of millions needed in capital, learned valuable lessons while attracted over $250K in investments.Spent time as substitute teacher covering multiple grades, districts and subjects. A very interesting experience .

Responsible for all subsidiary marketing including special events, mobile tours, product placement, raceteam support, sponshorships & contracts, dealer program support, public relations, vendor/sponsor relations, print & online advertising, and brand management functions.Managed numerous outside agencies to help support strategic marketing efforts.Designed and executed product introduction/training event to ensure new product was properly positioned. The program successfully integrated sales, aftermarket, service, overseas design team and marketing functions. Successfully ran national tradeshow tour, highlighting key products and brand lifestyle while reducing costs through careful expense analysis.Successfully managed a $7 M marketing budget.

Project design, logistics, management and staffing for sales and dealer meetings, press launches, trade and consumer shows, ride and drive programs, caravan management, and special events. Handle a wide range of group sizes from 5 to 5,000.Transformed Squaw Valley into Bavarian Village for BMW 80th Anniversary event creating a unique customer experience.Involved in planning and executing OEM dealer meetings as well as a range of press events from small group single day programs to large multi-wave events for BMW, Pirelli and Porsche.Designed and executed product launches that produced positive product reviews and included unique events like lunch at the base of the Grand Canyon, off road adventures and complete logistics from prep to tear down for press launches in Hawaii.

I received great satisfaction from community volunteer work. I served on several volunteer and appointed committees including as an elected official for my local school Board. As a Board member I helped pass large bond referendums for needed building upgrades and repairs, negotiated successful teacher contracts, and reduced expenditures in key areas including healthcare and service contracts.The volunteer experiences were rewarding, frustrating and eye-opening. Through the experiences I learned valuable insights into state and local government; an education I recommend for everyone.

At Mainstreet I provided marketing and event services. The most exciting project was planning and executing a very large corporate brand event for BMW. As project manager, I led a contract and volunteer staff of over 100 to transform a ski resort parking lot into a Bavarian Village resulting in a very successful three day corporate anniversary event.

Led the lifestyle brand reformation in the United States, through innovative programming and unique experiences. Created Ducati Island concept a key branding lifestyle experience.Creation/expansion of the event department, advertising, promotional materials, marketing programs, trade shows, mobile displays, press events, dealer meetings, race team appearances, sponsorship, special events, in-store activations, product placement, and web-site content.Created Ducati Motor’s largest and most successful brand event in North American with over 5,000 guests.Seeing a lull in product placements I researched key industry agencies and launched a product placement strategy that generated a very favorable ROI with unprecedented brand exposure.Efficiently coordinated the involvement of motorcycle press, clubs, dealers and customers in product promotions and events helping reduce costs and increase publicity and brand loyalty. Worked closely with volunteer club members and fans to help host events.Developed a very successful mobile tour operation from scratch that help triple sales in 5 years.

Following my passion I joined BMW Motorcycles. It was a wonderful experience working directly with retailers bringing them together in advertising groups, analyzing operations and getting involved in event marketing. My efforts allowed me to be a perennial sales leader with a track record of turning around under performing territories. BMW is where my great appreciation for event marketing began. I also had the honor representing BMW on the Motorcycle Industry Council board.