* Responsible for building innovative content and solutions across Data360’s client portfolio* Leveraging AI for next gen healthcare communications and services* Expanding Data360’s online presence to create lasting brand leadership

WORLEY is a global marketing and communications firm best known for driving customer engagement and precise results via Brand Transformation, Identity Design, Digital Innovation and Precision Engagement.

* Hired to establish brand strategy and positioning for CMS Life Science data offerings.* Helped create go-to-market strategy for unique in-market patient and HCP lead gen database technology.* Developed acquisition campaigns and expanded market reach with lead gen content.* Created and delivered high impact webinars and lead nurture content.* Wrote dozens of high impact blogs and social media ad copy for a variety of clients.

* Promoted to lead multi-channel marketing strategies and define KPIs with a focus on inbound marketing, account based marketing, lead nurturing and brand awareness for leading Life Science pharma brands in US and EU.* Responsible for brand strategy, content roadmap, email marketing, company blog, website, and social media. * Worked directly with sales team to help drive 40% YoY new business growth.* Managed online marketing functions, including marketing automation, technology selection and implementation. * Collaborated with strategic thought leaders across the organization to generate compelling content.* Responsible for coordinating all PR activities, with placements in numerous publications.

* Hired as Social Media strategist for leading pharmaceutical clients, including social media planning and implementation, digital marketing strategy development, business development and sales presentations for clients in US, EU, and Asia.* Applied Digital Marketing Course Leader for J&J Marketing & Advertising College:- Trained hundreds of J&J Marketers on social media and digital marketing over the span of four years.* Hands-on expertise with WordPress, Marketo, Hootsuite, Google Analytics.

* Responsible for working with vendors to deliver on digital brand strategy. * Developed strategy, interactive convention presence, and HCP outreach. * Demonstrated expertise in e-Promotions, HCP strategy, web development, interactive tactics, email relationship building.

* Worked closely with R&D communications to develop interactive educational materials and web sites. Projects included highly successful “Tykerb Story” and “R&D Pipeline”. * Worked with sales team to evolve sales process into a more aggressive approach to increasing business.

* Mind Palace is a publisher and online training company, focused on accelerated learning and marketing training.

Worked extensively for the Astra Zeneca Nexium groundbreaking digital launch, from pre-launch all the way to post-launch strategy and implementation. Developed various award-winning campaigns, sites, and interactive experiences.Also led significant projects for Janssen and Abbott.

Presented unique Global Simulation to dozens of high schools and colleges around the country, as well as to UN Diplomats.Helped design workshop game cards, rules, etc. Based on the work of Buckminster Fuller, the World Game utilized a giant map of the planet on which participants played a global trading and development game.