Global Marketing & Sales Manager
OCVA is 1 of 7 Regional Destination Management Organizations mandated by Oregon’s Tourism Commission. I oversaw consumer-facing strategies, content roadmaps, media ops, and marketing collateral.- Brought over $2M in lodging revenue to coastal properties via digital marketing co-op campaign with Expedia ($15,000 investment)- Directed initiative ensuring OCVA consumer website was visually accessible (WCAG 2.1, AA compliant)- Secured over $20,000 in value of goods from collaborative marketing campaigns (Outdoor rec, energy solutions, etc)- Directed media outreach & marketing campaign for 'Oregon's Edge: The Creative South Coast'; including regional press and a 3-month screening @ Hollywood Theatre's PDX microcinema.Garnered media coverage including feature articles in local news publications, stories in The Oregonian / Here is Oregon, tv/radio interviews, and features in OPB.