Jim Wilson

Jim Wilson Email and Phone Number

Marketing Executive @ Magnet Forensics
Jim Wilson's Location
Toronto, Ontario, Canada, Canada
Jim Wilson's Contact Details

Jim Wilson personal email

About Jim Wilson

Jim's expertise is in leading high performing marketing teams by example with a "roll-up-the-sleeves" style. He has extensive B2B and B2C experience and proven capabilities to increase customer loyalty, penetrate new markets, raise visibility and enhance brands while driving new business. He is attuned to customer needs and market opportunities and turning them into actionable plans & results. Jim's style is inclusive and to leave no person behind.He has built a reputation for being an energetic, collaborative leader with a passion for the customer experience proving that a data driven approach leveraging key customer insights, within a culture of creativity, drives leads, enhances a brand and creates a solid ROI. His experience spans a broad range of sectors including high tech, telecommunications, healthcare, public sector, industrial, manufacturing and consumer. He believes that creativity and technology complement each other, and it’s through technology that brands and business strategies converge. He also believes in the importance of customer centricity.Specialties: Integrated Marketing Plans & Strategy - Market Development - Communications & PR - Brand Positioning - Marketing Campaigns (traditional & digital) - Lead Generation - Advertising & Promotions - Customer Segmentation - Competitive Intelligence - Product Marketing - Product Management - P & L - Budgets, Metrics & ROI - Web Optimization - Customer Centricity - Leadership

Jim Wilson's Current Company Details
Magnet Forensics

Magnet Forensics

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Marketing Executive
Jim Wilson Work Experience Details
  • Magnet Forensics
    Director Of Product Marketing
    Magnet Forensics Dec 2024 - Present
    Waterloo, Ontario, Ca
    • Develop and execute Go-To-Market strategies for digital investigative software, driving positive customer outcomes.• Create compelling product and platform positioning and messaging to enhance customer engagement and product adoption.• Collaborate with cross-functional teams to ensure successful product enhancements, launches and market positioning.
  • Opentext
    Senior Director, Cloud & Services Marketing
    Opentext Jan 2016 - Sep 2024
    Waterloo, On, Ca
    • Developed global marketing strategies for Cloud and Professional Services initiatives, driving growth and awareness for Canada's largest software company and a global leader in information management• Led market programs, communications, and competitive strategies to evangelize cloud and services offerings.• Collaborated with cross-functional teams to understand customer requirements and implement growth programs.
  • Qhr Technologies (Acquired By Loblaw Companies Limited)
    Vp Marketing & Communications
    Qhr Technologies (Acquired By Loblaw Companies Limited) 2012 - 2015
    Responsible for Marketing, Branding, Communication and Lead Generation for this industry leading and rapid growth company focused on introducing technology, solutions and services that improve the quality of human health. Led the complete re-branding of the Company including the visual identity, brand identity, tone of voice, and digital presence. A strong driver for customer centricity. By creating and delivering integrated marketing campaigns, branding and customer experience, our flagship platform has grown to be number one in market share in Canada
  • Lumen Dynamics
    Vice President Marketing & Communications
    Lumen Dynamics 2010 - 2012
    Lumen Dynamics Group Inc. is a global leader delivery solutions for Life Science, Healthcare and Industrial applications. I led all aspects of Marketing and Communications, Product Marketing and Customer Service. Successfully launched and marketed an innovative and award winning product to life sciences. Developed the on-line e-commerce offering and saw rapid growth. LDGI was held by private equity firm Riverside Group and subsequently acquired by Excelitas Technologies.
  • Celestica
    Sr. Director Ww Marketing
    Celestica 2003 - Jan 2010
    Toronto, Ontario, Ca
    As Sr. Director of WW Marketing, I led the global corporate marketing function with direct reports in Canada, US and Europe. Celestica grew to become one of the top 3 companies in the world in our space. We expanded and diversified into new target sectors including Consumer, Industrial, Aerospace and Defense, Healthcare, Transportation, Green Energy. Marketing led the way to segment, target, position and equip the Company to successfully enter, compete and win in these new sectors.
  • Celestica
    Director Strategic Marketing & Market Development
    Celestica 2001 - 2003
    Toronto, Ontario, Ca
    Promoted to Director of Strategic Marketing to help direct and grow the business beyond computing and communication related products and services. Rapid expansion into new markets and geographies saw revenues grow rapidly and Celestica become one of the worlds leading Electronic Manufacturing Services company.
  • Celestica
    Marketing Manager
    Celestica 1997 - 2001
    Toronto, Ontario, Ca
    I was recruited out of Apple to join Celestica as they spun out of IBM and went public. Joined Celestica to bring marketing expertise to this new group. Managed market insights & development, product and service expansion, messaging, channel development, promotion and relationships. Business expanded rapidly landing many clients and building brand awareness.
  • Apple
    Product Marketing Manager
    Apple 1995 - 1997
    Cupertino, California, Us
    Managed a suite of Apple products targeting multiple markets including enterprise, education, publishing, consumer and government. Overall product management involved research, messaging positioning, channel management, advertising and promotion.
  • Apple
    Manager Market & Competitive Intelligence
    Apple 1992 - 1995
    Cupertino, California, Us
    Led Apple Canada's entire marketing intelligence and competitive intelligence function supporting all divisions with industry insights, trends, recommended actions and counter-tactics.
  • Apple
    Forecasting & Planning
    Apple 1987 - 1992
    Cupertino, California, Us
    Managed all product forecasting and planning for Apple Canada. This involved understanding market trends, timelines, promotional impacts and ensuring that right product was in the right place at the right time.

Jim Wilson Skills

Strategy Product Management Product Marketing Marketing Strategy Marketing Management Strategic Planning Business Strategy New Business Development B2b Cross Functional Team Leadership Management Marketing Communications Leadership Strategic Partnerships Competitive Analysis B2b Marketing Segmentation P&l Management Marketing Business Development Business Planning Advertising Lead Generation Crm Go To Market Strategy Integrated Marketing Product Launch International Marketing Product Development Team Building Market Development Market Research Market Analysis Market Planning Competitive Intelligence Global Marketing Direct Marketing Multi Channel Marketing Social Media Marketing Public Relations Product Strategy Pricing Strategy Strategy Development Channel Marketing Marketing Roi Online Marketing Digital Marketing Customer Acquisition Strategic Thinking Branding And Identity

Jim Wilson Education Details

  • University Of Toronto - Rotman School Of Management
    University Of Toronto - Rotman School Of Management
    Executive Development Program
  • St. Clair College
    St. Clair College
    Marketing

Frequently Asked Questions about Jim Wilson

What company does Jim Wilson work for?

Jim Wilson works for Magnet Forensics

What is Jim Wilson's role at the current company?

Jim Wilson's current role is Marketing Executive.

What is Jim Wilson's email address?

Jim Wilson's email address is ji****@****ail.com

What schools did Jim Wilson attend?

Jim Wilson attended University Of Toronto - Rotman School Of Management, St. Clair College.

What are some of Jim Wilson's interests?

Jim Wilson has interest in Science And Technology, Social Services, Education, Health.

What skills is Jim Wilson known for?

Jim Wilson has skills like Strategy, Product Management, Product Marketing, Marketing Strategy, Marketing Management, Strategic Planning, Business Strategy, New Business Development, B2b, Cross Functional Team Leadership, Management, Marketing Communications.

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