Recruited as a Senior Executive to identify and establish new revenue streams. This ongoing buildout has been successfully met by establishing a portfolio of new partners consisting of technology companies and original equipment manufacturers (OEM’s) specializing in the automation of critical workflows through AI, machine learning, and integrated technology. This collaboration resulted in the creation of ‘Service Advantage’ - a business offering of managed services that include Life Cycle Support, Automated Workflows, and Digital Transformation Services as well as Cybersecurity planning, SaaS support, Parts Management, Reverse Logistics, Service Desk, Asset Management and Advanced Digital Training and Technology Education Services. Highly experienced sales and operations executive, GTM strategist, outstanding spokesperson for PR, Analyst relations, webinars, customer videos, recruiting and evangelist for supporting Ricoh's service promise across the retail, manufacturing and life sciences industries.

Led the provision of business consulting services, supporting financially challenged enterprises in examining Go-to-Market (GTM) strategies. Contributed to the assessment of merger and acquisition (M&A) possibilities as well as organic growth initiatives. Examined sales planning and preparedness, conducted comprehensive talent evaluations for companies such as:• Cloud Managed Services- Virtual Environment Software and Services• Healthcare IT Services• Lifesciences Compliance Software and Transparency Reporting.

Recruited by a venture capital firm to establish a US-based startup for a Dutch parent software company specializing in IT Automation and Digital Workspaces. Successfully developed the organization from its inception in the United States, executing effective administrative, sales, and operational strategies aligned with a structured Go-To-Market (GTM) Playbook, ultimately culminating in acquisition of Avanti. Formulated a business model that successfully competed with industry leaders such as Citrix, VMware, and Microsoft. Integral part of a global leadership team responsible for acquiring new rounds of investment capital. Negotiated multi-million-dollar patent license and partnership agreement with major competitor. Established the first national distributor in the U.S. (Arrow Electronics). Built-out direct sales, channel, pre-sales, marketing, customer support and administrative functions prior to acquisition.

Boosted Neoware, Inc.’s (NWRE) yearly revenue from $34M to $107M by leading a high-performance direct sales team and partner channel program, leading to its acquisition by Hewlett Packard. Worked closely with BOD and Senior Leadership Team to determine M&A and Exit Strategy including raising $120M via Goldman Sachs. Implemented a post-merger plan with Hewlett-Packard under a 2-year M&A agreement, using targeted account selling methodologies to retain, expand, and grow new business. Quickly exceeded $150M one year later, claiming #1 in US market share. Drove innovation in the competitive Thin Client and Client Virtualization market against industry giants such as Hewlett Packard and Dell. Led with remote management software and custom open-source Linux applications. Established our company as an innovator and market leader through large (direct) enterprise success and strategic channel programs targeted at the SMB market.

Vice President of Sales for Synavant- Acquired by Dendrite International and subsequently IMS Health.Charged with creating a ground floor technology sales organization. The focus was on CRM software and full lifecycle support services to the Life Sciences- pharmaceutical, biotech and medical device industries.

VP and sales and marketing for Astea International reporting to the CEO. We provided Service Management software and automated workflows for large enterprise customers looking to automate their Service Lifecycle Management. IFS acquired Astea International years after my employment with the company.

Managed Sales and Service teams in the Northeast United States as well as a global account team tasked with selling industrial automation solutions into large global industrials across the process industries.Example: Life Sciences-pharmaceutical, biotech, fine chemical, bulk chemical, discreet manufacturing, pulp and paper, CPG, hydrocarbon processing- large target accounts. Focus- Industrial Automation, Software and Services. Presidents Club, General Managers Award of Excellence.