Conducted marketing planning in global markets: traced marketing tendency in aviation markets and provided research reports periodically, forecasted the outlook of several new routes in long range markets and formulated different strategies on the growth of routesPrompted marketing organization reforms: led a significant program on marketing reform, identified critical problems in marketing management, come up with creative solutions, coordinated with various departments and branches, implemented the reorganization to enhance aviation marketing performanceParticipated in industry conference: made several presentations in domestic and international conferences, joined in discussion on Asia Pacific or China aviation marketsConducted research on the customer group of airline business: analyzed civil passenger preferences and demands, implemented survey and research on customer service, and proposed suggestions on enhancing service quality, etc.

Participated in the projects concerning marketing management, performance management, plan management, human resources management and service satisfaction survey; assisted the project managers to draft the schemes.

Participated in the multi-media information update and maintenance work.Assisted to draft the economic research weekly.

Strategized and carried out the project scheme, participated in the questionnaire design and collection work, analyzed the data and drafted independently the survey report of Guangzhou and overall report for the project.