Jin Ni Email & Phone Number

Shanghai, China

Shanghai, China

• [Product NPI Route] Responsible for new product launch management and development, through the product life-cycle, which involved the insight VPH, benchmark, launch and GTM plan, assets and health status tracking on products, channels and dealers; fully support the marcom needs on each A-launch product formulating the market communication skills and strategies• Cooperate with global Marcom and Agencies to manage and develop designs landing on the communication materials• [Channel Route] As SWITCH ChannelMKT leader, organise the planning of wholesale outlets and coverage, clarify the market layouts, control budgets, output, fee ratios and other new store supports, in order to activate existingstores to achieve sales goals• Responsible for engagement on clients and stores, such as conferences, promotion design, campaign mechanism plan,cost and output control, compliance and on-site execution;• Monitor the implementation of all market projects in various regions, track and analysis the cost ratio and salespromotion effects, etc..• XF to analysis and development product GTM strategies, outlet access mechanism, dealer selection and rating toachieve sales performance, channel and price controls• [POSM Route] As channel assets (POSM and Offers) interface person, responsibilities includebut are not limited to in-store images, printed manuals(products, samples, cases), display materials, media and enduser communication, vender management, etc..• [MI Route] Through market volume, competitive layouts, GDP, the number of newly delivered buildings and otherfactors to estimate the business shares and output the coverage development guidelines for sales actions• [Digital Route] Owner of the WeChat Mini Program Mall, responsibilities include operation, vender management,marketing plan, budget & data analysis;• SCRM programme has been started since Y22 to centralize engagement tools and empower channel business

Shanghai

• Responsible for the Brita SCRM planning and consulting. Currently also responsible for Best Practice review which could help the brand to choose the KOC based on the SCRM programme and produce the conversion solution; Start 2020 engagement proposal and planning, succeed to gain one-more year renewal• Responsible for planning and operation the Marriott International business system in China, as well as the data analysis and consumer insights output of the mini-app and on-going campaign• Responsible for Skechers event planning and campaign design, which has been recognised and approved by brand•Responsible for team management and business analysis