• Led the launch of the 'Monthly Game Party' promotional contents brand.• Created win-win models for creators, viewers, and game-corp.• Designed and executed marketing affiliate projects and live-commerce projects as PM.

• Creator Recruiter - Improved conversion and retention of creators by providing supporting contents for creators and personal care.• Strategized on streamer scoutTF team as a response to Twitch's downsizing.• Led recruitment of 11 streamers in 3 scout projects based on game category before Twitch’ downsizing.

• Managed relationships with creators, providing support for all social media-related issues and contributing to policy development and strategic growth plans.• Collaborated with MCN, outsourcing companies and freelancers for contents creation, marketing, ads.• Built new partnerships with Game Corps and live-commerce clients. Blizzard, Sony, Neowiz, Sega, EA, Digital Touch (Koei), Gamepia(Capcom), Epic Games, etc.

• Voluntarily started sales with new contents from end of 2023 and recorded 110,000$ of sales.(In-kind sponsorship excluded)• Monetized ‘Monthly Game Party’ as an ads product.• Authored product introduction documents tailored for team-wide utilization.

• Oversaw the planning and execution of AfreecaTV’s official contents and support for streamer personal contests from designing to cost processing including offline events like the G-Star Game Show.• Organized 38 AfreecaTV ’s official contents series as PM and participated in 21 others as team member.• Team up with creators for personal contents and created 167 contents.

• Updated R-rated product function on commerce admin as PM.• Participated Planning and QA in drops system updated for business expansion against new social media platform (Chzzk).