Jin Sun Yang Email & Phone Number

Hauts-de-Seine, Île-de-France, France

CMO @Smarto (https://www.getsmarto.com), smart financial partner for students. Unique and innovative platform for subscribing student loans without a guarantor.- Front-end, design, content of the website and social networks- Communication & publication of web-based media- Ethical and green management with zero paper policyDirection marketing pour Smarto.

Start-up in Insurtech.Unique projects on insurance brokerage Web 3.0 Platform for web subscription in the area of student loan and multi-risk home insurance for students.

Hauts-de-Seine, Île-de-France, France

STYM SAS, plateforme de courtage en assurance pour prêt étudiant

Ville De Paris, Île-de-France, France

- Consulting on brand identity with focus on beauty and consumer goods as well as Market Access/Go-to-Market strategy - Creation of Brand Identity & Digital Contents: multilingual website creation, social media contents- Creation of e-learning contents - Edition and Publication of books with low and medium contents

Beauty creator. Consulting in beauty brands and retailing. Market intelligence and access.

Paris 08, Île-de-France, France

Europe to Asia, Asia to Europe - Beauty Retailing Service & Market Access

Singapore

Coty Luxury South East Asia & Export. Strategic and operational regional marketing for Multi-brand marketing director for Coty group's luxury skincare and color cosmetics brands such as philosophy, Lancaster and Gucci beauty for the South East Asia region: key markets are Hong Kong, Taiwan, Thailand, Malaysia, Singapore and other export market in Asia.

Seocho-gu, Seoul, Korea

• Created this agency with 10K $ and achieved net revenue of 1million $ within 2 years. Market Intelligence: helped global brands for the brand & product prospection with in-depth analysis on innovation as well as.
• Helped out global brands to attack Korean market
• Helped out Korean brands aiming to expand their territory
• from concept to design: provided ‘full pacjage’ regarding beauty brands’ creation. BI, Brand creation, product line up creation, package creation, copy & contents creation, legal check (certification.

• Responsibilities
• Created the company structure with 59% of the ownership
• Import, market and distribute high quality European products through various channels: hotels, department stores, specialty stores and e-commerce.
• Overall management of the company from HR, admin to marketing and sales Stated Achievements
• Imported MICHEL CLUIZEL brand and made it the most successful foreign high end chocolate brand in major channels: LOTTE, SHINSEGAE department stores as well as their e-stores
• Imported EMBRYOLISSE brand and made sustainable brand in Korean e-commerce and duty free channels

• Responsibilities
• Develop Korean and regional merchandising & purchase plan for a maximum revenue. o sourcing of 20K references from more than 1000 suppliers including global manufacturers o negotiate effective trading terms to maximize.
• Store openings and renewals o measure location's profitability based on the environment and traffic # o create the right retail environment o manage the sourcing, promotions for a best installment of the store
• Direct report to the Managing Director, led more than 10 people (buyers) directly as well as operational staffs, member of Management Committee Stated Achievements
• Developed the new distribution channel in Korea, drug store by effective media and exclusive store concept
• Installed the drug store identity in the Korean market

Paris Area, France

-Managed a team of global product managers for the ‘Dermo-make up’ line ( full categories of face, lip, eye and nail)

Paris Area, France

-Developed ‘Glam Shine’, that became the 1st franchise in the group -Managed 360 degree of more than 1000skus while making 5 year product portfolio plan and their communication assets

Gangnam-gu, Seoul, Korea

-Made the first break even of brand’s P&L within 1year -Launched the first stand-alone cosmetic brand in hyper market channel even before local giants - co-developed (with Japan and Taiwan) Water Shine and Water Shine Diamonds. These projects were so successful that they became global ones

Gangnam-gu, Seoul, Korea

Incubation project back then, I was the Project incubation manager for Asia working closely with global team. Market researches, customer insight and Asia friendly formula development

Gangnam-gu, Seoul, Korea

-Created the famous ad copy ‘랑콤이 당신의 속눈썹을 아찔하게 올려줍니다’. The ‘아찔하게’ became so popular, it is now a generic term. This was thanks to the first ever radio ad that I executed by using a very famous TV star. It was very difficult to translate ‘vertiginous lashes’, the original copy into Korean. -Make-up % vs total brand increased from 25 to 50% in volume.

Mba, Marketing & Business Management

Ba, French Language & Litterature

Top scored student receiving full scholarship