Jin Young Sun Email & Phone Number

Sydney, Nsw, Au

Coupang Eats is an online food ordering and delivery platform that promises its users the most reliable and fast delivery service with real-time tracking.As the Head of Strategic Finance, I am responsible for managing the entire finance team consisting of eight staff, leading annual budgets and weekly forecasting, preparing actual vs forecast vs budget variance analysis, strategizing and running a quarterly OKR process, and setting and prioritising targets that align with the business's strategic goals.I also prepare weekly business review meetings to review KPIs and set framework, set pricing strategies and brainstorm ways to increase profitability for the business, provide ad hoc analysis, data deep-dives, ROI, NPV on investments, drive process improvement to ensure scalability and ongoing growth of the business, lead strategic projects in line with the business priorities, as well as stakeholder management including business case development, and more.Key Achievements:• Achieved a 60% reduction in restaurant acquisition costs in a 3-month period by eliminating significant inefficiencies.• Grew new customer acquisition numbers 4x by identifying the most efficient channel, funnel improvement, and testing various campaigns for incremental uplift and customer segmentation.

Sydney, New South Wales, Australia

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. They collaborate with their partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue.As a Senior Finance Manager, I managed a Financial Planning and Analysis team of two staff, provided a monthly, quarterly and annual forecast/budget of the entire APAC region ($1B USD turnover), led M&A projects from due diligence to consolidation, and provided in-depth financial analysis and communicated key profitability drivers and metrics ensuring financial results.I also assisted commercial contract negotiations, and set the pricing targets for the sales team to execute on, prepared a monthly / quarterly management reporting package, conducted revenue, margin and operation cost analysis to gain an understanding of the product mix impacting the bottom line profit, and provided ad hoc financial analysis on new business opportunities and investments.Key Achievements:• Implemented a sales KPI tracking model for all channel partners to help the Sales Director manage sales targets, which improved the on-target rate from 60% to 70%.• Strategically identified potential M&A targets, and successfully secured capital funding by developing a valuation model ($20m+ M&A project) which improved bottom-line profit by 10%.• Reduced supply chain costs by 15% by creating an optimal supply chain model and revising operational metrics.

Sydney, New South Wales, Australia

As a Senior FP&A Analyst, I worked across an array of internal reporting functions, assisted key leaders in providing business budgetary and financial forecasting support across key business units, drove the analysis of key data and variances to support decision making, and streamlined the corporate budgeting process by creating efficient planning models that reduced budget preparation time by one week.I also prepared and presented the annual budget of a $1B transaction volume business, conducted the monthly rolling forecast to senior management (CEO level) on the APAC region (all product lines), provided business cases and profitability models to senior management supporting the strategic decision-making process, profit maximising and cost-saving initiatives, and developed ROI, NPV models for evaluating financial implications of new product development and investments.

Sydney, New South Wales, Australia

Education record

Bachelor Of Commerce (B.Com.), Accounting And Finance