EXPERIENCE:Wizbiosolution Vice President (Present): Manage all Business operationCarolina Herrera Country Manger (캐롤리나헤레라(유)) - Carolina Herrea Korea Division Head- Whole charge of Korea Business (Retail and Marketing)ELBON INTERNATIONAL LIMITED (엘본인터내셔날(유)) Marketing Director ELBON the Style (Consumer Division) :Developed luxury brand strategies and launched new foreign brand in Korean market :Managed luxury brands as SERGIO ROSSI, ZANELLATO, CESARE PACIOTTI, MACKAGE etc... SHISEIDO KOREA LIMITED (한국 시세이도(유)) Sr. Marketing Manager :Re-built Brand strategy and implemented channel promotion in cosmetic market :Analyzed the key door strategy and differentiate programming by stores (Differentiated store strategy based on Lotte, Hyundai and Shinsaegae) MENTHOLATUM KOREA LIMITED (한국 멘소래담(유)) Marketing Director :Developed new FMCG and Drug(OTC) Marketing plan :Created new marketing campaign and developed merchandising planogram by analyzing correlation between shelf-space and share of marketOLYMPUS KOREA LIMITED (올림푸스한국(유)) Marketing manager:Developed Marketing strategy and identify target segmentation for Digital CameraFEDEX KOREA LIMITED (페덱스 코리아(유)) Marketing specialistESTEE LAUDER KOREA LIMITED (에스티로더 코리아(유)) Marketing promotion managerGILLETTE KOREA LIMITED (질레트 코리아(유)) Marketing II ACHIEVEMENTS: ELBON: Developed luxury brand strategies and launched new brand in Korean prestige market (Luxury brands: SERGIO ROSSI, CESARE PACIOTTI, ZANELLATO, ZAGLIANI, MACKAGE etc…) SHISEIDO: Re-built new brand strategy and launch new CRM programMENTHOLATUM: Launched new OTC products and create new Asia TV CommercialOLYMPUS: Succeeded to increase M/S 7% to 16.5% (2009)↑and launched new ‘PEN’ and sell 20,000 units within 3 months (2010)FEDEX: Succeeded to increase brand awareness TOM 27% to 56% (2004)↑GILLETTE: Achieved USD 35 Mills 40%↑ (2000) and acquired Korean dentist’s Patient Oral B