bp OYW Delegate:2021 - Munich2022 - Manchester2023 - Belfast

1/ Market Intelligence: Managed the market research, business tracking and analysis through trend data acquisition and insight distillation.2/ RTM Strategy:- Led the industry’s 1st launch of the downstream sales digital bank covering all workshops over 345 cities resulting in 0.9% increase of numerical distribution in 23Q3 through fast iteration in agile ways of working as a scrum master and enabling the network coverage expansion to enhance product portfolio mix roadmap.- Managed the City Tier Definition project, redefined the city tier classification and criteria to the business via cooperation with cross-functions to facilitate the 2024 product distribution planning with profitability growth.3/ Digital Transformation: - Led the launch of the 1st standardized ROI assessment model in China to enable the post-COVID marketing ROI improvement (ROI +0.22) by collaborating across 8 functions globally with 17 senior stakeholders across marketing, sales, finance, supply chain, business operation, digital, effectiveness and IT team.- Led the E-Commerce tracking, social listening, 30C and national market performance report digitalization to enable the 25% productivity increase through transforming from the syndicated tracking report to an interactive customized dashboard in 3 months. 4/ Business Operation Excellence: - Led continuous optimization of the global marketing ROI model via monitoring the taxonomy data accuracy and successfully identified the improvement areas and set up the input guideline to the business and improved the data accuracy in the latest 2023 Q1 model evaluation with R2 increase.- Managed the Lightning system launch (purchase to payment) as marketing tag, and coordinated the principles with procurement, finance, GBS payment, business operation, compliance and vendors to standardize the process, achieve process automation online and improve productivity.

1/ Product Management: - Led MAGNATEC SUV low viscosity product series launch innovatively in the dedicated business channel, achieved 13% sales growth in 21Q4. - Successfully identified the root cause of the MAGNATEC performance decline and developed the low viscosity series product unmet needs. - Managed the product portfolio of Castrol CV, MCO and Industrial in new product launch, product portfolio management, business and cost analysis etc..- Led the global project Highlander localization in China.2/ Business Performance Analysis: - Lead PU PCO business performance analysis and competitor mapping etc. via building model in EXCEL and synthesize the findings into the dynamic and visualized reports for further business deep-dive analysis.3/ Brand Communication: - Managed MAGNATEC, GTX and BP PCO brand communication strategy and assets localization etc. like the EPL and KPL cooperation, MAGNATEC social campaign via leading the customized navigation voice package in mobility navigation Apps.- Led the bp China 1st internal staff Learning Carnival and China MKT Angel Care innovation campaign.- Managed the Industry X.0 Summit, CWP and CIMT exhibition and enhanced the pioneer branding in the industry and successfully published the industry joint white paper and attracted over 60+ potential customers.4/ Account Activation and Management: - Managed the product portfolio strategy refreshment for one of China Top 15 Auto Super Dealer Group via value chain analysis and business case analysis, managed the DSP and the terminal workshops, SA activation etc., and achieved YoY 80%+ business growth.- Managed the launch of the 1st Carbon Neutral 4S workshop in China with a carbon emission and evaluation system, and also introduced the EVHC maintenance system for low carbon and sustainability development.5/ E-Commerce Live-Streaming: Managed the T-Mall Double 11 and 12 live-streaming.

- Managed market analysis in Leeds via collecting 140+ stores’ size, profit, postcode etc. of Morrisons and its competitors, created the SIM model to predict the influence of store size changes to Morrisons’ and its competitors’ market share by adjusting α and β figures to increase the SIM model’s consistency;- Conduct ArcMap via using the data of store size and postcode to generate the base map and visualize all locations of the stores to help Morrisons know itself and its competitors’ geographical distribution for the business expansion decision;

- Conducted UK wide marketing campaign, engaging over 92 universities via doing pre-marketing research and collecting University societies’ data, and arranged more than 60+ online and offline seminars and 230+ consultations mainly based on the new media channel of WeChat;- Led 3 members to conduct the marketing research via questionnaire and received 450+ valid respondents from 500+ interviewees within 30 days, then analyzed the data by using SPSS and launched the Super-Coach service for the company successfully based on the insight and achieved 4,500 pounds profits in 3 months;- Foundered and managed Tier2 Society website and the company’s official WeChat account to build up the branding, a non-profit overseas students’ life sharing platform and came up with ‘to be UK-er’ value to attract students and organize the activities, attracted 190+ describers for the website and 135+ followers for the official WeChat account within 1 month;

- Managed the culture activations in Thailand via organizing a wide range of activations to help Thai students learn Chinese and taught Chinese Classical dance, which started with 3 students but ended up with 82 students after a year, and received praises from Thai and Malaysia governments;- Produced and conducted more than 6 Chinese culture ceremonies in Thailand, designed and directed Mid‐Autumn Legend drama and won the honour from Betong Municipal of Thailand;