Abundant knowledge and experiences on Digital Marketing/Technology and Ecommerce;Abundant international project experiences;Full experiences in Cosmetics/FMCG/Automobile industry ;Full experiences of big corporate websites - Building/Operation/Management/Optimization;Full experiences in UX/UI Planning & DesignFull experiences in Data Analytics, skilled Google Analytics user, improve ROI;Innovative & Creative, to establish theory and methodology;Product thinking, skilled in prototype drafting;Good communication and coordination ;Good presentation skills;Good management skills;Focus on new Internet trends and consider the application values;Excellent mastery of English (Oral/Writing);Passionate Full of ideas Hardworking under high pressure.
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Digital Marketing DirectorFabernovel Asia Sep 2019 - Present -
Account Director上海欧安派广告传播有限公司 Jun 2015 - Sep 2019· Responsible for large corporate website construction & operation;· Created the R.E.D.O. methodology - a website Construction /Analysis/Operation theory base on client's business goal with product thinking;· Created a Data Analytics model based on Google Analytics to evaluate media performance/conversion/ROI;· Created a Search Engine (SEM/SEO) operation mechanism;· Engaged in Ecommerce business.Large Corporate Website Construction/Operation:1. Volvo Cars China Official Website Operation - www.volvocars.com.cn2. Yashili Official Website Revamping & Operation - www.yashili.com3. Arla Official Website Revamping & Operation - baby.arla.com4. Hegii Official Website Revamping & Operation - www.hegii.com5. Friso Official Website Revamping - www.frisobaby.com6. Ornellaia China Website Construction - www.ornellaia.com.cnSearch Engine (SEM/SEO)1. Volvocars China SEO2. Yashili SEO3. Hegii SEM/SEOOverall Data Analytics Service:1. Volvocars China Website Data Service;2. Yahshili Website Data Service;3. Hegii Website Data Service。Website Pitch (Proposal Drafting/Presentation)1. Dongfeng Nissan;2. I Do;3. FTMS;4. Henderson Land GroupEcommerce Business:1. Hegii JD Flagship Store Revamping. -
Account DirectorPossible Apr 2014 - Jun 2015中国 上海Responsible for Estee Lauder Companies brands' and Wyeth Group's Tmall Flagship Store Creative & Planning:1. Estee Lauder Tmall Store - esteelauder.tmall.com2. Clinique Tmall Store - clinique.tmall.com3. Origins Tmall Store - origins.tmall.com4. Wyeth Tmall Store - wyeth.tmall.com5. Illuma Tmall Store - illuma.tmall.comMain job is to lead account servicing/create team to create whole year Ecommerce plan and creatives for the clients, including daily operation, 618 ceremony, 1111 ceremony, new product launch, normal promotions.Also, work on the revamping of the flagship stores. -
客户副总监Energy Source Jan 2013 - Apr 2014Responsible for Volvocars China Official Website Operation， include:1. Content Management - Planning/Creation/Launch;2. Function Development - Planning/Production/Launch;3. Work closely with Volvo Global Team to launch critical functions;4. Website data tracking & analytics;5. Website Optimization. -
客户副总监Arnold Worldwide Feb 2012 - Jan 2013中国 上海Responsible for Volvocars China Official Website Operation， include:1. Content Management - Planning/Creation/Launch;2. Function Development - Planning/Production/Launch;3. Work closely with Volvo Global Team to launch critical functions;4. Website data tracking & analytics;5. Website Optimization. -
资深客户经理安捷达 Mar 2011 - Feb 2012Estee Lauder Official Community (www.el-lady.com.cn) revamping;Estee Lauder Social Account (Weibo/Kaixin/Renren) operation;M.A.C Official Website (www.maccosmetics.com.cn) Operation;BOBBI BROWN Official Ecommerce Site (www.bobbibrown.com.cn) launch;LAB Series Weibo Account operation;KFC digital campaigns planning/creative/production/launch. -
项目经理Protime Consulting Apr 2008 - Mar 2011中国 上海Estee Lauer Official Ecommerce Site (www.esteelauder.com.cn) launch;Clinique Official Ecommerce Site (www.clinique.com.cn) launch;BOBBI BROWN Official Community (blog.bobbbrown.com.cn) planning & operation;Univadis from MSD - Merck & Co., Inc Website (www.univadis.cn) construction and launch;Ecommerce Data Analytics for Estee Lauder/Clinique;Data Analytics for BOBBI BROWN digital campaigns;Email Marketing;Digital Campaigns for BOBBI BROWN;CMS support for Estee Lauder/Clinique.
Jin Yu Skills
Frequently Asked Questions about Jin Yu
What company does Jin Yu work for?
Jin Yu works for Fabernovel Asia
What is Jin Yu's role at the current company?
Jin Yu's current role is FABERNOVEL - Digital Marketing Director.
What schools did Jin Yu attend?
Jin Yu attended 安徽工业大学.
What skills is Jin Yu known for?
Jin Yu has skills like Consulting, Tmall Operation, Sitecore, Website Building, Content Management, Microsoft Powerpoint, Mobile Marketing, Data Analysis, Ecommerce, Adobe Photoshop, Digital Marketing, Product Design.
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