Jinae Niles Email & Phone Number

Ireland

Established effective and ongoing client communicationsManaged primary and secondary client contractsMaintained customer relationship management databaseProvided clients with educational resources to ensure their success in using our software

Cape Town, South Africa

Developed a monthly social media calendar with sharable and carefully crafted content for the following: Instagram, Facebook, Twitter, Pinterest and Google+, YouTubeOversaw content creation and design, and adapted messaging according to audience engagement and A/B testing resultsGrew online traffic via social media by 25% within three months Empowered franchisees and marketing team through the ongoing education of current marketing trends that helped them in growing numbers via lead nurturing, effective event planning, communication and engagement on social media and more Used Google Analytics, Facebook Ads Manager, MailChimp Reporting and other analytics tools to measure growth in areas concerning conversions,online traffic, user engagement, CPC, CTR's, A/B testing, campaign analysis and moreIntroducted Email Marketing a new marketing methodDesigned emailer artwork, created copy, implemented automated and triggered emails, and effectively grew online traffic by 13% over the last four months with a 6% conversion rateStrategized and ran regular social promotions and new campaigns Listened to and engaged in relevant social discussions about our company, competitors, and/or our industry, with both existing customers and leads and from brand new audiences

Cape Town Area, South Africa

Developed a monthly social media calendar with sharable and carefully crafted content for the following: Instagram, Facebook, Twitter, Pinterest and Google+, YouTubeOversaw content creation and design, and adapted messaging according to audience engagement and A/B testing resultsGrew online traffic via social media by 25% within three months Empowered franchisees and marketing team through the ongoing education of current marketing trends that helped them in growing numbers via lead nurturing, effective event planning, communication and engagement on social media and more Used Google Analytics, Facebook Ads Manager, MailChimp Reporting and other analytics tools to measure growth in areas concerning conversions,online traffic, user engagement, CPC, CTR's, A/B testing, campaign analysis and moreIntroducted Email Marketing a new marketing methodDesigned emailer artwork, created copy, implemented automated and triggered emails, and effectively grew online traffic by 13% over the last four months with a 6% conversion rateStrategized and ran regular social promotions and new campaigns Listened to and engaged in relevant social discussions about our company, competitors, and/or our industry, with both existing customers and leads and from brand new audiences

Bellingham, Washington Area

Initiated online sales, increased customer awareness, and re-engaged dormant customers through email marketing strategy and implementation for B2B, B2C, and e-commerce divisions Liaised across company teams to develop email campaigns to support department objectives and generate leads Analyzed and presented email campaign results weekly to upper management and recommended modifications to overall strategy Segmented customer lists to increase relevancy of email content and frequency of targeted mailings Initiated A/B testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement Owner of the Verse of the Day list which increased subscriber rates from from 7,365 to +34,000 in a matter of 4 months, and resulted in sales up to $3,000/ month from a free content landing pageUtilized Google Analytics and click-through metrics to measure email campaign success rates, re-align call-to-actions, and to increase open rates overall