- As a Recommendation and Personalization PM, launched several intent-based discovery features, resulting in a +3~7% increase in order conversion- Increased registration by 2X by proactively identifying and fixing funnel leaks- Implemented the next-gen data analytics tool for internal users from multiple teams- For a pilot omni-channel event, launched 5+ major products in 9 months, leading 2 newly formed subsidiaries, 6 UX/UI designers and 30+ engineers across 5 different time zones. Products include: Registration site, Automated emails, Admin features, Onsite order, etc. (Desktop site, Hybrid Mobile Web/App)

- Tested product-market fit by launching a successful Kickstarter campaign that raised $21K in pre-sales, exceeding funding goal by 4X organically; selected as a ‘Project We Love’ and covered by multiple blogsKickstarter (Link: bit.ly/3IomHdY)

- Devised and executed a scrappy user research program, leveraging digital ads and social media campaigns with only 10% of the budget- Managed external suppliers and internal cross-functional teams across the entire value chain and launched 3 SKUs nationwide within 4 months

- For fast and high ROI proof of concept, advised the initial target user group and the type of software to build, by conducting qualitative/quantitative market & user research- Built wireframes for testable prototypes and collaborated with engineers

- Master’s thesis turned into a startup- Conducted user research, established a business case and developed a product roadmap- Created a working prototype (Hardware) and UX prototypes

- Facilitated workshops teaching Human-Centered Design to MBA and engineering students- Helped iterate unique frameworks and distil insights for design strategy based on user research- Organized corporate client projects[OPIM 614: Innovation] Administered one of most popular MBA courses on Innovation[Design: Creation of Artifacts and Society] Facilitated one of Top 50 courses on Coursera

- Designed dashboard that empowers marketing and supply decision makers fundamentallyby deriving meaningful relationship in between existing inventory data, resulting 10%increase in forecast accuracy

- Established growth strategy for a leading automotive parts company to become global top 3 player in its field- Assisted business development and sales of Accenture's newly acquired air freight tracking software- Developed a channel expansion strategy for a leading global auto parts client, which contributed to an incremental $100MM USD in export sales over 2 years

- Analyzed business issues related to process innovation, and suggested alternative solutions- Designed To-Be process images and process manual for major financial institutions- Developed Sales Enhancement Program and directed pilot programs for major financial institutions- Translated global pwc research papers and conference materials, and assisted meetings with global offices